Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Sr. Brand Manager leading marketing analytics and operations for Baxter Auto in Omaha, NE. Collaborating with teams to enhance marketing effectiveness and AI enablement.
Responsibilities
- This role leads marketing analytics, reporting, and operational excellence across assigned stores while serving as the organization’s subject matter expert on data strategy and AI enablement.
- Act as main point of contact for all marketing team communications with store General Managers
- Own the marketing & sales reporting for each store, communicating regularly with GMs to proactively identify insights, trends and opportunities
- Collaborate with team leads & agencies to advise on best practices across marketing functions - delivering information and recommendations in a timely, professional manner
- Attend at least one sales meeting per brand per month
- Lead monthly marketing report out meetings
- Oversee and approve website changes, new tool integrations, and any other support tickets, work with admin support members to ensure timely completion
- Collaborate with admin support to maintain an accurate master marketing budget for each store, ensuring budgets are communicated and approved with GM
- Oversee manufacturer compliance and co-op program compliance/usage
- Develop store-specific marketing plans aligned to: inventory stock, sales objectives, and local market dynamics
- Partner with paid media teams/vendors on: campaign strategy, messaging inputs, performance interpretation (not just reporting), and clear, data-driven recommendations to GMs
- Own social content calendars for assigned stores; Ensure content aligns with brand standards, campaign priorities, sales focus areas; Coordinate with centralized social/creative resources
- Personally and/or in collaboration with store social media ambassador, produce limited, high-impact content for Instagram, Facebook and TikTok; Focus on quality and relevance, not volume
Requirements
- Bachelor’s degree in marketing, business administration, data analytics or business-related field required with a minimum of 5 years of experience
- Proficiency with Microsoft Office (Excel, PowerPoint, Word)
- Excellent verbal, written, and data visualization skills
- Proficiency in data visualization and dashboarding, with the ability to: design executive-ready dashboards, tell a clear story with data, and surface insights quickly and intuitively
- Experience with tools such as: Looker Studio, Tableau, Power BI, or similar
- Demonstrated curiosity and hands-on experience with AI applications in marketing, including reporting automation, data analysis and insight generation, workflow efficiency, and task acceleration
- Experience evaluating, testing, and implementing AI-driven tools responsibly and effectively
- AI certifications encouraged (e.g., analytics AI tools, automation platforms, or marketing-focused AI training)
- Google Analytics familiarity preferred
- Must be at least 18 years of age and have a valid driver’s license to operate a motor vehicle
Benefits
- Market-leading medical plans including PPO, HSA, and FSA options;
- Multiple Dental (includes orthodontics) and Vision plans;
- Varying Vacation and Sick Leave available Day 1;
- 4 Week-Paid Parental Leave available Day 1;
- 401(k) Match with 100% vesting after 1 year and immediate eligibility at age 18;
- Short- and Long-Term Disability options;
- Accident and Critical Illness Plans;
- Basic Life, Pet, Legal, & Identity Insurance;
- Extensive Employee Discounts: Vehicle purchases, parts, service, hotels, travel, and more;
- Educational Reimbursement: General and specialized technical automotive degrees;
- Employee Assistance Programs;
- Paid Holidays: New Year’s Day, Memorial Day, Juneteenth, 4th of July, Labor Day, Thanksgiving, Christmas Eve, & Christmas Day
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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