Hybrid Marketing Manager, Events – Temporary

at Baker Tilly US

• Job title: Marketing Manager, Events – Temporary
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $47,230 - $89,530 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SFDC
• Location requirements: Hybrid, Chicago, United States

About the role

• Marketing Manager developing and implementing strategic marketing plans for industry teams at Baker Tilly. Collaborating with practice leaders and marketing colleagues to align strategies for growth.

Responsibilities

• Proactively develop and implement strategic marketing plans in alignment with the overall firm-wide marketing plan and respective industry, service line, or local office business plans.
• Develop and implement strategic marketing plans for assigned teams
• Define and develop marketing, communication, and brand building strategies and tactics to execute the plans
• Manage and implement a wide range of marketing activities such as digital initiatives, webinars, social media, events and sponsorships to support the strategic marketing plans.
• Collaborate closely with team members to: Align objectives and strategies with Strategy 2.0 including firm footholds and industry/service growth plans
• Gather and maintain relevant client lists, industry information, competitor insights, etc.
• Develop and share ideas and best practices
• Share industry insights and knowledge
• Effectively leverage firm marketing resources, planning tools and marketing automation
• Innovate, share, and implement best practices
• Research industry issues, developments, and trends
• Collaborate closely with Marketing Strategy colleagues to: Track and report marketing return on investment and marketing return on objectives of initiatives (i.e. consistently review PowerBI Dashboards, SalesForce.com, etc.)
• Determine the most effective industry-focused content and thought leadership materials, such as white papers, articles/alerts, case studies, and client testimonials​
• Manage staff, as assigned
• Provide direction and guidance to assigned staff in the performance of their roles, establishing work priorities and in achieving stated goals​
• Maintain and expand knowledge base in area of expertise
• Participate in professional organizations, independent study, etc.
• Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate
• Become acknowledged and sought out by others due to extensive, in-depth knowledge and expertise of the assigned industry/service lines​
• Perform other responsibilities as assigned
• Participate in marketing taskforces and special projects

Requirements

• Bachelor's Degree required
• 5 - 8 years of related work experience required
• Prior marketing Bachelor's degree in marketing, business, or related field, minimum of seven (7) years marketing experience required
• Prior marketing management experience in a professional services environment preferred.
• Excellent Microsoft Office Suite skills required and experience with Adobe Acrobat, Photoshop and/or InDesign preferred
• High-level verbal and written communication skills required
• High attention to detail is essential
• Excellent planning and measurement skills, including experience in building integrated campaigns and leveraging thought leadership
• Strong grasp of marketing principles, including marketing automation, CRM, social media, online and native advertising, and digital marketing
• Excellent people skills, enthusiastic attitude, and ability to build relationships
• Effectively work under tight deadlines, manage projects independently, and be resourceful in addressing challenges and solving problems
• Strategic thinker with superior professionalism, judgment, and strong work ethic.

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Professional development opportunities