Hybrid Creative Director, B2B SaaS

at Avetta

• Job title: Creative Director, B2B SaaS
• Job type: Full Time
• Experience level: Lead
• Salary: $126,000 - $150,000 per year
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, United States

About the role

• Creative Director driving visual and creative expression for Avetta’s SaaS platform. Overseeing creative teams and agencies to deliver innovative, high-performing content and campaigns.

Responsibilities

• Lead creative strategy and execution to strengthen brand presence.
• Drive Brand Stewardship & Governance ensuring consistency in visual identity and tone across all touchpoints.
• Operationalize Avetta’s brand identity across all channels, geographies, and audiences.
• Build creative systems, templates, and governance processes to ensure consistency and accelerate execution.
• Translate narratives into compelling, cohesive creative.
• Inspire, lead, and mentor a team of designers fostering collaboration and innovation (design, video, UX and digital specialists).
• Drive high-quality creative output across campaigns, events, digital channels, and customer experiences.
• Serve as the creative bridge between brand strategy and execution.
• Oversee creative production of high-impact video content for events, campaigns, and digital channels.
• Agency & Partner Management- Act as the primary design leader for internal and external agency relationships, ensuring strong briefing, strategic alignment , effective utilization and creative quality across all workstreams.
• Leverage external partnerships strategically while building internal creative muscle.
• Partner cross-functionally with Product Marketing, PR, Demand Gen, and Sales to ensure creative aligns with business priorities and market opportunities.
• Manage the creative budget and agency spend responsibly, ensuring efficient allocation of resources and clear reporting of performance, impact, and ROI to Marketing leadership.
• Embed creative excellence into sales enablement, demand gen campaigns, PR activations, and product launches.
• Lead, mentor, and develop a multidisciplinary creative team (design, copy, video, and production), fostering growth, collaboration, and high-quality output.
• Set clear expectations, provide regular coaching and feedback, and conduct performance reviews to support team members’ career development.
• Inspire and uphold a positive, inclusive team culture that encourages innovation, accountability, and creative excellence.
• Allocate resources and manage workloads to balance team capacity with project priorities, ensuring deadlines and quality standards are met.
• Guide the team through ambiguity, helping prioritize work, make informed creative decisions, and maintain momentum during shifting business needs.

Requirements

• 10 years of experience in senior creative roles, plus experience leading creative teams (B2B SaaS or technology preferred).
• Strong mix of strategic vision + hands-on creative execution.
• Expertise in branding, visual storytelling, and campaign development.
• Track record leading creative teams and executing campaigns across digital, social, media, events and tradeshows, and enterprise channels.
• Experience with web building platforms, basic coding, and email marketing platforms.
• Strong portfolio showcasing brand identity systems, integrated campaigns, and video storytelling.
• Proven ability to manage creative teams and external agencies to deliver high-impact work.
• Experience aligning creative strategies with business goals and KPIs.
• Excellent collaboration skills across marketing, product, and sales functions.
• Proficiency with Adobe Creative Suite, Figma, and familiarity with emerging creative tools.
• Visionary thinker who can balance strategic design oversight with hands-on execution.

Benefits

• Health, Dental, and Vision Insurance
• 401(k)
• Paid Time Off