Digital Art Director leading design initiatives for Semrush's digital marketing and web experiences while mentoring a multidisciplinary team. Developing scalable design systems and ensuring high-quality UX across various digital platforms.
Responsibilities
Own the development and evolution of Semrush’s digital brand expression across web, landing pages, and email
Ensure a consistent, high-quality visual language across all digital marketing touch points
Elevate UI/UX standards across brand, product marketing, and content-driven experiences
Translate large creative ideas into scalable digital executions
Build, scale, and maintain a flexible, high-performing Figma-based marketing design system
Establish governance processes to ensure consistency and scalability
Lead full-scale design support for the marketing side of the Semrush corporate website
Design and continuously improve a large-scale system of performance-driven landing pages
Ensure strong UX, accessibility (WCAG), and conversion-focused design decisions
Lead digital expression of major brand and product campaigns
Design bespoke, high-impact presentation landing pages and interactive web experiences
Lead, mentor, and develop a multidisciplinary team (web designers, email designers, developers)
Organize efficient workflows and clear design processes
Foster a culture of critique, experimentation, and continuous improvement
Work closely with frontend and backend teams to ensure smooth handoffs and feasibility alignment
Participate in technical discussions around performance, scalability, and CMS implementation
Requirements
5+ years of experience as a Digital Art Director or Senior Digital Design Lead within a digital agency or SaaS/in-house brand
Proven experience managing and developing a web/digital design team
Strong portfolio demonstrating:
• Complex corporate website design and governance
• Performance-based marketing landing page systems
• High-impact campaign landing pages
• Scalable design systems
Deep expertise in:
• Figma-based design systems
• UI/UX principles for marketing-driven web products
• Conversion optimization and A/B testing
• Accessibility standards (WCAG)
Cross-functional collaboration with development teams
Experience working with modern CMS platforms (Builder.io experience is a strong plus)
Strong understanding of typography, layout, photography, illustration, iconography, and digital storytelling
Awareness of modern digital design trends, animation, AI-driven creative workflows, and evolving visual culture
Leadership & Communication Strengths:
• Confident communicator who can clearly articulate design decisions and influence stakeholders
• Strong presentation skills, able to align teams around a shared creative vision
• Proven experience mentoring designers and developers
• Structured in process, but bold in creative thinking
• Comfortable balancing craft excellence with business impact
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