Growth Product Manager responsible for accelerating growth through user acquisition, engagement, and retention. Collaborating with teams to optimize Autodesk’s digital marketing strategies.
Responsibilities
Support and manage the growth roadmap for marketing experiences, focusing on improving acquisition, activation, conversion and retention
Define clear growth hypotheses, success metrics and learning programs aligned with business objectives
Prioritize initiatives based on impact, required effort and strategic alignment
Support experimentation across the conversion funnel, including A/B and multivariate tests of messaging, user experience, offers and flows
Work closely with UX design to develop and iterate on creative and technical experiences
Ensure experiences are properly implemented, launched, monitored and analyzed
Leverage analytics, experiment results and qualitative insights to identify issues and opportunities
Collaborate with analytics teams to define measurement frameworks, dashboards and post-launch evaluations
Use competitive and market analysis to inform strategy and uncover growth opportunities
Partner with engineering to translate growth opportunities into scalable product solutions
Collaborate with marketing, sales and customer success teams to align funnel strategy and execution
Act as a bridge between teams, ensuring alignment, clarity and momentum
Operate with a strong sense of urgency and ownership, ensuring initiatives move from idea to impact
Manage multiple initiatives simultaneously in a fast-changing environment
Communicate progress, learnings and outcomes clearly to stakeholders
Requirements
Proven experience in product management, growth product management or growth marketing, with a focus on funnel optimization
Solid understanding of growth frameworks, experimentation methodologies and conversion rate optimization
Experience conducting A/B tests and analyzing experimental results to inform decisions
Strong analytical skills and the ability to synthesize data into actionable insights
Excellent communication and collaboration skills with both technical and non-technical teams
Comfortable working in ambiguous environments and adapting quickly to shifting priorities
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