Director of Product overseeing growth strategies and revenue opportunities for Brigit’s financial solutions. Collaborating with cross-functional teams to optimize user engagement and retention.
Responsibilities
Own product strategy for subscription activation, upgrades, and retention, optimizing value perception and long-term member engagement
Optimize the in-product user journey to maximize conversion from app install through a user’s first-time experience with Brigit’s products, including Instant Cash, Credit Builder, Marketplace, and our new Line of Credit offering
Identify and validate new growth and revenue opportunities through rapid A/B testing
Partner with Marketing and Partnerships to ensure growth and monetization levers are effectively integrated across acquisition channels, lifecycle CRM campaigns, and in-product experiences
Improve retention and reactivation through personalized offers, feature adoption strategies, and data-driven lifecycle journeys in product
Lead, mentor, and develop a team of product managers, fostering a culture of experimentation, accountability, and customer empathy
Ensure all product growth strategies align with Brigit’s mission, regulatory requirements, and commitment to responsible financial products
Requirements
8+ years of product management experience, including 3+ years owning activation, engagement, and retention
Proven success driving revenue and customer lifetime value in a B2C fintech, subscription, or consumer marketplace environment
Strong experience with experimentation, funnel optimization, and analytics tools (e.g., Amplitude, Mode)
Deep understanding of mobile product development and monetization in high-engagement consumer products
Excellent business judgment with the ability to balance short-term revenue impact and long-term customer trust
Strong customer empathy, particularly for users experiencing financial stress, and a commitment to transparent, user-first monetization strategies
Bonus: Experience in earned wage access (EWA), lending, or other regulated financial products
Highly prefer NYC based with strong secondary preference for EST or CT time zones
Benefits
Medical, dental, and vision insurance
Flexible PTO Policy
401k plan
Paid Parental Leave
Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace for covered virtual therapy sessions and unlimited on demand health support
Monthly reimbursements to use against wifi and cell phone bills
Annual reimbursement for Learning & Development
Help hard working Americans build a brighter financial future
High-growth company
A dynamic, flexible and collaborative start-up work environment with a highly talented team
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