Regional Marketing Manager for the UK market at Deepki, overseeing marketing initiatives and aligning with sales teams. Driving pipeline growth and revenue for enterprise accounts in the sustainability SaaS sector.
About the role
- Consumer Marketing Manager responsible for CRM and B2B marketing strategies at Assurant. Leading engagement and retention marketing initiatives to drive business growth.
Responsibilities
- Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs.
- Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal.
- Partner cross-functionally to develop promotions calendars, KPIs, dashboards, and scorecards to track lifecycle performance.
- Use A/B testing across creative, segmentation, offers, and personalization to improve channel effectiveness.
- Drive retention and renewal strategies in partnership with Sales, Product, Operations, and senior leadership.
- Leverage AI and advanced martech to enhance growth and operational efficiency.
- Use data and insights to inform strategies, optimize performance, and create recommendations for both B2C and B2B programs.
- Track campaign KPIs, report on performance trends, and drive continuous improvement.
- Lead research projects such as message testing, naming, offer placement, and consumer comprehension studies.
- Serve as SME for retail and home services marketing research, analyzing competitive and customer insights.
- Monitor client program performance to identify opportunities for optimization and create proactive strategies.
- Partner with Marketing Strategy & Planning team to coordinate paid, earned and owned opportunities for your accounts and in coordination of key client launches and milestones.
- Adapt and create content, campaigns and communications targeted to your clients and prospects.
- Collaborate with Marketing Strategy, sales and business development teams to develop proactive win strategies and associated messaging for target clients and opportunities.
- Lead development of storytelling framework for assigned accounts, ensuring relevance, consistency, clarity and accuracy.
- Proactively create and maintain sales enablement materials, content and communications your clients and prospects.
- Lead cross-functional initiatives with partners across Technology, Sales, Product, Operations, Data, and Creative.
- Ensure alignment and flawless execution across email/SMS workflows, creative development, compliance reviews, and client deliverables.
- Drive collaboration to ensure CRM and growth marketing programs support broader business objectives.
- Serve as primary CRM owner, overseeing campaign development, testing, QA, deployment, and list hygiene.
Requirements
- Bachelor's degree in Marketing, Product Management, Business Administration or other related field
- 8+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics.
- 5+ years’ consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels
- 5+ years’ experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
- Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns.
- Experience working directly with clients or partners, with strong communication and relationship-building skills.
- Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
- Comfortable working in matrixed environments.
- Desire to work in a fast-paced environment with complex and changing market dynamics.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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