Senior Manager responsible for building digital measurement frameworks at Arc’teryx. Shaping strategies for marketing measurement and digital analytics for global marketing teams.
Responsibilities
Shape the global digital measurement foundation for brand, digital, and regional marketing teams
Build new structures, processes, capabilities across marketing measurement and digital analytics
Solve challenges related to aligning diverse teams and navigating a rapidly evolving digital landscape
Lead Data Science engagements for marketing purposes
Create measurement frameworks for full funnel investment strategies in markets
Requirements
Bachelor’s degree in Business, Marketing, Analytics, a related field or equivalent practical experience
8+ years of experience in digital media and marketing, advertising sales, media analytics, or consulting
Advanced knowledge of measurement tools such as incrementality, attribution systems and Media Mix Modeling
Experience with Marketing Analytics, 3P Analytics Platforms, and web analytics (Adobe/GA4)
Strong ability to operate independently and advise organizations
Excellent communication skills
Ability to influence and guide organizational levels
Highly flexible and adaptable when faced with ambiguity
Inspiring breakthrough thinking and continuous improvement
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