Hybrid Junior CRO Specialist

at ArabyBrand

• Job title: Junior CRO Specialist
• Job type: Full Time
• Experience level: Junior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Cairo, Egypt

About the role

• CRO Specialist (Junior) enhancing digital marketing performance in hybrid settings at Araby Brand. Focused on user behavior analysis and A/B testing for client success.

Responsibilities

• Conduct heuristic evaluations on full websites (Home, Category, Product Pages) and checkout flows to identify friction points.
• Analyze user behavior using heatmaps, scroll maps, and session recordings (using tools like Microsoft Clarity or Hotjar).
• Perform Message Match audits to ensure ad copy aligns with the website content.
• Analyze conversion funnels in Google Analytics 4 to identify exactly where users are dropping off and discover underperforming segments.
• Gather qualitative data from customer surveys and reviews to understand the "Why" behind the "What."
• Assist in prioritizing test ideas using scoring frameworks like ICE & PIE to ensure we focus on the opportunities with the highest potential impact on revenue.
• Assist in formulating strong, data backed hypotheses for A/B tests.
• Set up and launch A/B tests using tools like VWO, FigPii, Google Tag Manager, or similar platforms.
• Monitor live tests to ensure data accuracy and statistical significance.
• Create clear, actionable reports summarizing audit findings and test results.
• Translate complex data into simple insights for our clients.

Requirements

• Experience: 1-2 years of experience in Digital Marketing, Data Analysis, or UX Research.
• Analytical Mindset: You are comfortable working with numbers and Excel & Google Sheets, You know the difference between a hunch and a fact.
• Tool Proficiency: Good understanding of Google Analytics 4 and funnel analysis. Experience with heatmap tools Clarity & Hotjar is essential.
• Basic Technical Skills: Basic understanding of HTML & CSS is highly preferred (you need to know how to inspect an element or change a button color).****

Benefits

• Learning Opportunities: Receive mentorship from industry experts and grow your skills in performance marketing.
• Collaborative Team: Work alongside a passionate, supportive, and talented group of marketers.
• Career Growth: Be part of a company that invests in your professional development and opens doors to advancement.
• Impactful Work: Contribute to campaigns that drive real results for businesses across the region.
• Flexible Environment: We support a healthy work-life balance, offering remote and hybrid working options.