Leading Go - to - Market strategies and operations in the DACH region for AI company Tendium. Building relationships and launching strategies to transform public procurement processes.
About the role
- Product Marketing Manager focusing on heat exchanger and industrial flow solutions in the food industry. Bridging market insights and customer needs with innovative product strategies.
Responsibilities
- Own and develop differentiated positioning and messaging for current and new products/portfolio.
- Lead the Go-to-Market (GTM) strategy for key product lines.
- Plan, execute, and monitor successful product and service launches.
- Develop and deliver sales enablement materials.
- Drive the creation and performance of content, events, and campaigns.
- Gather and analyze market trends, customer feedback, and competitive intelligence.
- Work with cross-functional marketing teams and other service providers.
- Regularly review and report on the effectiveness of launches, campaigns, and strategic initiatives.
Requirements
- Minimum 3+ years in product marketing or related commercial roles, ideally in global B2B.
- Proven go-to-market and product launch experience.
- Expertise in value-based marketing, segmentation, and positioning.
- Skilled in agency management and multi-channel execution.
- Ability to translate technical features into customer-focused messaging.
- Strong project management and cross-functional skills.
- Fluent in English.
Benefits
- While the specific benefits are not listed, companies often include perks such as professional development opportunities and flexible working arrangements.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Senior Manager responsible for Solution & Product Marketing at Beghou Consulting, optimizing commercialization for life sciences companies.
Principal Product Marketing Manager leading positioning and narratives for Workday Data Cloud within the enterprise software space. Collaborating on partner strategies and high - impact messaging for key stakeholders.
Senior Director, leading the Customer Zero program for Salesforce. Driving strategy and execution of transformation narratives and corporate activations for marketing initiatives.
Product Marketing Manager at Otter Products developing pricing, positioning, and marketing strategies. Collaborating with cross - functional teams to enhance sales and consumer understanding.
Director of Product Marketing at Togetherwork developing go - to - market strategies for vertical SaaS solutions. Leading product positioning and market execution for significant revenue impact in a growing company.
Founding GTM Executive responsible for building revenue engine in a business immigration solution firm. Focus on pipeline creation and full - cycle sales for growth - stage companies.
Creative Product Marketing Senior at USAA supporting campaigns and creative deliverables for Property & Casualty insurance products. Collaborating with teams to align creative direction and ensure quality standards in marketing execution.
Senior Product Marketing Manager overseeing the go - to - market strategy for AI solutions in construction. Collaborating across teams to drive product adoption and market positioning.
Director of Product Marketing for Acrisure defining narratives and competitive strategies in the fintech space. Leading product positioning and market segmentation for effective go - to - market solutions.