Responsible for planning and executing B2B marketing and growth strategies focused on demand generation. Collaborating with commercial teams to convert leads into business opportunities.
About the role
- Social Ads marketer managing campaigns on Meta and exploring TikTok for acquisition growth. Join Alan to shape health benefits through engaging social ads and creative campaigns.
Responsibilities
- Own Meta (Facebook & Instagram) as a core channel: Define priorities, align with business goals, manage budgets, and ensure the channel consistently supports Alan’s growth objectives across all stages of the funnel.
- Maintain the account for scale, with architectures that maximize learning, signal quality, and stability.
- Run day-to-day optimizations across budgets, pacing, learning phases, audience quality, and segment-level performance.
- Scale self-serve signatures volume while keeping CAC healthy for TNS (freelancers, self-employed), companies and individuals (retirees, civil servants).
- Support sales acquisition by developing and scaling the lead-gen engine on Meta, working closely with Marketing Ops to deliver leads at efficient costs.
- Stay ahead of platform evolution and turn them into competitive edges through close collaboration with our Meta Account Manager.
- Own the exploratory strategy for TikTok: define hypotheses, success metrics, creative directions, and run early experiments on audiences, formats, and messaging to evaluate the channel’s potential for signatures and lead gen.
- Set up and manage the operational foundations, launch and optimize early campaigns, and ensure measurement is in place.
- Document learnings and build the TikTok playbook.
- Brief the Creative Strategist on platform insights, performance data, and creative direction.
- Collaborate on creative testing roadmaps: angles, formats, hooks, messaging.
- Provide feedback on assets pre-launch to ensure platform-native execution.
- Build dashboards to track performance, learnings, and budget efficiency.
- Communicate impact clearly to stakeholders.
Requirements
- At least 1 years in paid social advertising (D2C, e-commerce, or B2C tech)
- Deep hands-on expertise with Meta Ads (Facebook & Instagram): campaign structure, audience targeting, creative testing, bidding strategies
- Comfortable managing significant budgets (€50K+/month)
- Creative performance analysis: What makes an ad work - hook rates, retention, decay patterns
- Bonus: TikTok Ads experience or strong curiosity to learn
- Analytical & data-driven: Comfortable with funnel analysis, CAC optimization, ROAS calculations
- Creative collaboration: Can brief creatives clearly and give constructive feedback on ad assets
- Hands-on executor: Builds, launches, and optimizes campaigns independently with a test-and-learn mindset
- Experience in insurance, fintech, or regulated industries (Nice-to-Have)
- International campaign experience (multi-market) (Nice-to-Have)
- Familiarity with Motion, Figma, or creative analytics tools (Nice-to-Have)
- B2B social ads exposure (LinkedIn, Meta for B2B) (Nice-to-Have)
- Fluent in English and French
Benefits
- Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
- Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. Organize your time as you wish.
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
- Transport. Country-specific commuter benefits.
- Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.
- Parental leave. Extended parental leave for all new parents, for permanent contracts only.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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