Population Health Manager responsible for enhancing Primary Care Physician engagement at Lumeris. Collaborating cross - functionally to support practice development and physician engagement metrics.
About the role
- Manager of Landing Page Optimization at Airwallex leading CRO initiatives and experiments for U.S. and EMEA markets to enhance conversion rates and user experience.
Responsibilities
- Own the LPO experimentation roadmap for USA and EMEA markets — aligning with acquisition, CAC, and ROI targets.
- Define hypothesis-driven test plans (A/B, multivariate, personalization, and geo experiments) across paid channels, organic, and full-funnel journeys.
- Partner with regional marketing teams to tailor pages for local audiences — adjusting tone, design hierarchy, and content relevance.
- Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers with audience intent and funnel stage.
- Develop frameworks that connect media intent (keyword/audience) with on-page experience, ensuring seamless ad-to-landing continuity and Quality Score improvement.
- Use Contentful to design, build, and execute tests and localized variants efficiently.
- Partner with Web Engineering and Design to launch new experiences with strong QA and iteration cadence.
- Manage a CRO experimentation pipeline, documenting learnings, winning variants, and reusable templates.
- Leverage heatmaps, session recordings, and behavioral tools (Hotjar, FullStory, Microsoft Clarity) to identify drop-offs and optimization opportunities.
- Collaborate with Paid Media to test message consistency between ads and landing pages, driving lower CAC and higher down-funnel conversion.
- Define and track key KPIs — conversion rate (CVR), bounce rate, funnel progression, form completion, MQL→SQL rates, and CAC efficiency.
- Build dashboards in Looker, Tableau, or GA4 to visualize test performance and share insights across teams.
- Analyze experiment data with statistical rigor, ensuring significance and scalability.
- Partner with Analytics and RevOps to connect web performance with Salesforce (SFDC) and Marketo data for end-to-end visibility.
- Monitor page speed, UX quality, and mobile responsiveness across both regions, improving experience consistency.
- Collaborate with Performance Marketing, Product Marketing, and Design to turn campaign insights into optimized landing experiences.
- Work with Regional Marketing (APAC, EMEA, US) to align on frameworks and share CRO best practices globally.
- Partner internally and with Analytics to align test results with downstream business metrics (CAC, pipeline efficiency, ROI).
- Serve as the internal advocate for experimentation — promoting data-driven UX decisions and continuous improvement.
- Coordinate localization workflows with regional teams to ensure compliance (e.g., GDPR) and cultural accuracy in copy and layout.
Requirements
- 5+ years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally in B2B SaaS or fintech
- Proven success driving conversion improvements and reducing CAC through structured, data-led experimentation
- Strong understanding of A/B testing methodologies, UX principles, and performance analytics
- Experience working across multiple regions (U.S. and EMEA) — balancing global consistency with local nuance
- Excellent cross-functional collaboration and stakeholder management skills
- Bachelor’s degree in Marketing, Econometrics, Computer Science, Business Analytics, UX Design, or related field
Benefits
- US-based employees are eligible to participate in medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays in a calendar year
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Clinical Manager at CenterWell Home Health overseeing clinical operations and team support to deliver high - quality home care. Driving care coordination and ensuring regulatory compliance in multiple U.S. locations.
Manager, National Assurance at BDO supporting technical guidance and assurance training. Engaging with local offices to enhance efficiency and adherence to professional standards.
Software Manager leading high - performing team of engineers at PNC, overseeing API - based applications and promoting Agile practices.
Nurse Case Manager I managing care for members with complex needs. Responsible for coordinating care plans and collaborating with healthcare providers in the U.S.
LTSS Service Coordinator managing service coordination functions for individuals in specialized programs. Conducting assessments and facilitating care planning as part of a healthcare team.
LTSS Service Coordinator handling service coordination functions for specialized programs at Elevance Health. Conducting assessments and managing care plans for individuals with diverse needs.
LTSS Service Coordinator managing service coordination and person - centered planning for individuals with varied health needs. Requires collaboration with medical professionals and support teams based in Florida.
Nurse Case Manager Lead responsible for managing complex and chronic care needs of Elevance Health members. Ensuring proper access to health care services while coordinating care plans.
Assistant Manager supporting service experience and business operations at Urban Outfitters store. Facilitating team engagement and onboarding while driving customer experience excellence.