Senior Growth & Marketing Analytics at Wayni driving business growth via data strategies and funnel optimization. Collaborating with Product, Data & IT to enhance user acquisition and conversion.
About the role
- Associate Director leading growth innovation initiatives at Airwallex. Responsible for building, testing, and scaling growth levers to drive business impact.
Responsibilities
- Lead growth experiments end to end: Design the Airwallex roadmap for Rewards and Campaigns, set hypotheses, define target segments, and measure impact on acquisition, activation, retention, and revenue.
- Identify and size new opportunities: Collaborate with the strategy team to define ideal customer profiles, priority use cases, and product adoption journeys; adapt Rewards and Campaigns for global and regional market differences.
- Build the growth testing system: Establish frameworks, instrumentation, and review cadences for experiment design, governance, and decision logs; ensure reliable data and consistent, data-driven decisions.
- Drive creative for growth: Partner with the Creative Lead to brief, test, and ship assets (visual, copy, video) aligned with brand and product strategy; run structured creative testing to lift conversion.
- Deliver cross-functionally: Work with Product, Engineering, Marketing, and Data Science to scope, resource, and ship experiments; define rollout plans and operating processes to ensure scalability and compliance.
- Influence strategy: Synthesize experiment insights into recommendations for roadmap, resourcing, and go-to-market; communicate progress and decisions to senior leadership to align with company priorities.
- People leadership: Lead and scale a small team, mentoring and developing talent to raise the bar for execution quality.
Requirements
- 10+ years’ experience in Growth, with at least 3 years managing a team.
- Bachelor’s degree in relevant disciplines.
- Proven track record of leading end-to-end growth experiments and cross-functional teams.
- Strong analytical skills and experience with growth analytics, experimentation frameworks, and data-driven decision-making.
- Excellent communication and stakeholder management skills.
Benefits
- medical, dental, and vision insurance
- 401(k) plan
- short-term and long-term disability
- basic life insurance
- well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays
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