Content Analyst responsible for creating engaging, persuasive content for marketing campaigns. Join a growing team at Agenda Edu transforming educational journeys in Latin America.
Responsibilities
Plan and execute content for marketing campaigns, email marketing, and corporate communications;
Write persuasive copy for internal and external campaigns, emails, and marketing support materials;
Develop texts that communicate the value, benefits, and differentiators of Agenda Edu, focusing on engagement and conversion;
Support the creation of scripts for videos, presentations, and promotional materials;
Work in partnership with Customer Success, Product, and Sales teams to ensure alignment between messaging, strategy, and execution;
Edit and adapt texts for different channels, audiences, and stages of the customer journey;
Monitor content performance metrics and propose continuous improvements;
Conduct reference research and benchmarking to refine content messaging and approach.
Requirements
Excellent command of the Portuguese language;
Experience with copywriting and persuasive writing;
Experience producing content for campaigns and emails;
Solid understanding of the marketing funnel and communication aimed at conversion/expansion.
Experience in digital marketing within technology, SaaS, or B2B companies;
Experience in the education sector;
Experience with sales campaigns, product launches, or commercial initiatives.
Benefits
Meal allowance on Flash card (flexible card);
Home office allowance;
Health insurance (co-payment) and dental plan (100% company-paid);
Day off during the week of your birthday;
Discounts on undergraduate and graduate courses at Unifor;
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