About the role

Content & Research Manager developing and enhancing content strategy for the Kaske Group, focusing on pharma-related market analysis and targeted content distribution. Collaborating with various teams to ensure quality content creation and engagement.

Responsibilities

You support the development and ongoing refinement of our content and research strategy, bringing structure to topics, formats, and publication schedules.
You research, analyze, and adapt complex industry and market topics in the digital German and international pharmaceutical sector for target audiences — from studies and white papers to specialist articles and digital formats.
You ensure that content is technically sound, understandable, and relevant. You are responsible for creating and publishing content and oversee review and approval processes.
You work closely with internal stakeholders from various teams (e.g., Marketing, Sales, Consulting, PR) and actively contribute to topic development to advance and optimize content.
You handle distribution of created content across multiple channels (website, content portal, social media, mailings, press).
You evaluate content and marketing initiatives using relevant KPIs and derive optimization opportunities.
You work with CRM and analytics tools (e.g., Salesforce) and support analysis of leads and performance data.

You have a strong understanding of complex contexts and can structure them clearly.
You have experience creating textual, analytical, and graphical content, ideally in a B2B or knowledge-driven environment.
You work in an organized, detail-oriented manner and maintain oversight across multiple topics and stakeholders.
You can formulate and present content clearly and enjoy collaborating with stakeholders across teams.
You are interested in data-driven work, new tools, and ideally AI-supported workflows.
In addition to content creation, you already have experience in content distribution and related tools for tasks such as website maintenance, email marketing, social media management, and PR.
You already have experience working with AI tools on a daily basis and are prepared to integrate them into all relevant content strategy workflows.
You are customer- and service-oriented, and you maintain strong relationship management skills and empathy.

Personal professional development budget to strengthen your hard and soft skills through conferences, seminars & workshops.
Areas of responsibility that offer plenty of room for initiative, creativity, and responsible decision-making in a friendly working atmosphere with a young, motivated team.
Everything you could wish for is available — from snacks to refreshing drinks, we have it all.
Various employee discounts as well as numerous sports and fitness offerings.
These take place monthly and help strengthen our team cohesion.
Choose your workplace: whether comfortably from home, in our exclusive office in central Munich, or work-from-anywhere for up to half a year abroad — the choice is yours!