Marketing Coordinator at Cruise Planners managing day - to - day marketing operations and communications with franchise advisors and external partners.
About the role
- Partner Marketing Manager leading marketing execution for Aescape's partner ecosystem. Develop scalable marketing programs and support new partner launches to drive growth in the AI-powered self-care industry.
Responsibilities
- Develop scalable partner marketing programs that help partners successfully market Aescape.
- Create and manage partner marketing toolkits, launch playbooks, templates, and education materials
- Serve as the marketing point of contact for partner marketing support and execution
- Lead marketing execution for new partner launches in coordination with Customer Success, Operations, Growth and Creative teams
- Ensure launches include marketing assets, partner enablement materials, lifecycle support, and local activation programs
- Design marketing programs that drive awareness and bookings within partner locations.
- Develop in-location marketing including signage, customer routing programs, digital assets, and experiential materials
- Support events, demos, and on-site activations that introduce customers to Aescape
- Build and manager partner-driven demand initiatives such as local marketing activations, affiliate programs, and partner promotions
- Partner with the Marketing Lead to integrate broader campaigns, content, and lifecycle programs into partner marketing.
- Identify opportunities to improve partner utilization and demand generation through targeted marketing programs
- Collaborate with Growth and Customer Success to monitor utilization trends and deploy marketing programs that support partner performance.
Requirements
- 3–6 years of experience in marketing, partner marketing, field marketing, or B2B2C environments.
- Experience supporting partner ecosystems or franchise-style networks is a strong plus
- Strong project management and organizational skills.
- Experience working with marketing assets, campaigns, and partner enablement materials.
- Comfortable working across teams including Growth, Sales, Customer Success, and Operations.
- A highly organized marketer who thrives in cross-functional environments.
- Ability to translate strategy into practical programs and tools.
- Strong project management skills to coordinate multiple launches and initiatives simultaneously.
Benefits
- Complimentary massages in our NY HQ and our Partner locations!
- Medical, vision, and dental insurance covered by us
- 401k with 4% company match
- Flexible paid time off and a generous parental leave policy.
- Working late? Dinner is on us.
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