Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Intern role analyzing brand strategy for ADEO, a European leader in home improvement. Collaborate with global teams on brand positioning and project execution.
Responsibilities
- Provide high-level analytical thinking and ensure flawless operational execution.
- Conduct benchmarks, monitoring and in-depth analyses (brands, categories, cultural trends).
- Design and produce high-quality strategic materials (Brand Decks, executive summaries, manifestos).
- Transform complex data into clear, well-structured and visually impactful presentations (Google Slides).
- Contribute to defining brand platforms (positioning, promise, proofs, tone of voice).
- Collaborate with Business Units (Leroy Merlin, Bricoman, etc.) on brand alignment and transformation topics.
- Define objectives, structure timelines and coordinate internal teams.
- Manage partner agencies: write briefs, facilitate exchanges and ensure rigorous follow-up (quality, deadlines, budgets).
Requirements
- Current student enrolled in a Master 2 program (e.g., CELSA, business school, Sciences Po, Strategic Design).
- Excellent analytical and synthesis skills.
- Strong message-structuring ability and impeccable writing skills (French/English).
- Strong interest in brand strategy and the business and cultural challenges of large groups.
- Bright, curious and autonomous personality.
- Comfortable challenging the status quo and working in complex, international environments.
- Excellent interpersonal skills and ease building connections with colleagues.
- Professional proficiency in English required.
Benefits
- Meaningful assignments and ongoing support throughout your internship/work-study from an expert in your learning area — in short, join a learning organization!
- A student-led Stud'ADEO community animated by students and the Campus team.
- Dedicated support for employability after your work-study/internship.
- 13th-month salary, profit-sharing bonus and benefits, social committee (CSE) advantages, meal vouchers (tickets restaurant), ...
- An innovative workplace that inspires creativity and fosters collaboration: Terradeo!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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