Hybrid Campaign Manager, Social Media, Influencer Marketing

at addfame GmbH

• Job title: Campaign Manager, Social Media, Influencer Marketing
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Munchen, Germany

About the role

• Campaign Manager creating and executing tailored influencer marketing campaigns in social media for addfame GmbH. Collaborating with clients and internal teams to optimize campaign performance.

Responsibilities

• Develop tailored campaign strategies based on clients' goals and target audiences
• Design creative, brand-compliant campaigns including content planning, scheduling, and budget management
• Select suitable influencers, including briefing, contract negotiation, and long-term relationship management
• Manage and coordinate all campaign processes — from planning to successful execution
• Analyze campaign performance using relevant KPIs and derive and implement appropriate optimization measures
• Monitor current social media and influencer trends and integrate innovative platforms and formats
• Work closely with internal teams and use resources efficiently to ensure smooth project workflows

Requirements

• A completed degree in marketing, business administration, media studies, or communications, plus 2–3 years of professional experience in influencer marketing
• Solid experience in planning, executing, and managing influencer campaigns — including briefings, contract negotiations, timing, and coordination
• Confident handling of relevant KPIs, analytical thinking, and the ability to evaluate and optimize campaigns based on data
• Experience collaborating with content creators, influencers, and agencies, and in client and project management
• Strong affinity for social media, enthusiasm for digital trends, and solid knowledge of platforms such as Instagram, TikTok, and YouTube
• Strong communication skills, a good sense for audience-appropriate content, and persuasive expression complete the profile
• Excellent German and English language skills, both written and spoken; confident use of MS Office (especially PowerPoint and Excel). Familiarity with influencer tools (e.g., Storyclash) and experience with paid media are a plus.

Benefits

• A modern, dynamic company culture and a varied role with significant responsibility in an entrepreneurial environment
• Daily new challenges, independent work within an experienced and successful team with flat hierarchies and short decision-making paths
• Deep insights into the glamorous world of high-profile personalities combined with a creative working atmosphere in our Marketingmühle (our unique marketing hub)
• Numerous benefits such as corporate fitness (Wellpass), complimentary drink selection, candy bar, unique office in our Marketingmühle, attractive discounts, team events, professional development, and more.