Director of Creative Strategy & AI Innovation at Adobe leading integrated creative initiatives. Overseeing brand platforms and aligning with AI vision for audience engagement.
About the role
- Lead Creative Strategist at OuterBox managing creative strategies and execution across various Paid Media channels. Collaborate with clients and teams to deliver effective, high-performing creative assets.
Responsibilities
- Lead the development and execution of creative strategies for Paid Social (Meta, LinkedIn, TikTok, etc.), Paid Search, Google Ads, and Programmatic channels.
- Oversee all creative asset production—including video, static, motion graphics, ad copy, and interactive formats—to meet performance and brand goals.
- Act as the creative point of contact for clients, helping communicate vision, rationale, timelines, and results.
- Manage the end-to-end creative workflow from brief → concept → production → delivery, ensuring work is on time, on brand, and aligned with platform best practices.
- Partner closely with Paid Media teams to determine required creative asset mixes, testing cadences, and refresh cycles.
- Ensure creative output ladders to audience insights, funnel stages, platform requirements, and client objectives.
- Build and continuously refine OuterBox’s Creative Services processes across intake, scoping, revision cycles, QA, and delivery.
- Develop standardized cost models, packages, and pricing guidance for creative production used across proposals, renewals, and cross-sells.
- Create templates, briefs, SOPs, and resource libraries to improve efficiency, scalability, and cross-team consistency.
- Lead client-facing creative discussions, from concept pitches to final asset reviews.
- Translate client goals into clear creative direction and ensure alignment throughout the project lifecycle.
- Support client services teams in communicating performance insights, strategic evolution, and creative recommendations.
- Analyze creative performance data in partnership with Paid Media teams to determine what’s working, what’s not, and what to test next.
- Use performance insights to evolve creative strategies, testing roadmaps, and future asset direction.
- Build and maintain internal creative resources, including design tools, AI creative software, templates, brand kits, and stock image/video libraries.
- Champion the adoption of new technologies and creative approaches (AI, automation, advanced formats, new testing methodologies).
- Help position OuterBox’s Creative Services as a competitive differentiator across pitches, marketing materials, and internal training.
- Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members.
- Foster a collaborative environment amongst the team to promote integrated alignment and holistic strategies & communication for the portfolio of accounts.
- Empower team members to own results, communication, and implementation for their specific channels as well as joint successes and opportunities across clients to promote teammate development.
- Partner with all departments across OuterBox in alignment with the company vision and goals.
- Every department contributes to creating opportunities for our clients, providing a great experience, and retaining our clients.
- Continuously stay updated on the digital marketing industry & related industry verticals to grow your knowledge and build credibility with teammates and clients.
- Participate in ongoing BSchool training to build credibility & business acumen with both teammates and clients, and share your insights.
- Additional duties, as assigned.
Requirements
- 5+ years of experience preferred.
- Demonstration of exemplary performance may supersede the experience requirement.
- Experience leading a team to meet goals and deliver successful outcomes.
- You are capable of guiding, coaching, and having constructive conversations.
- Strong understanding of digital marketing channels and best practices.
- Proficiency in creative tools such as Adobe Creative Suite, Canva, or similar.
- Excellent storytelling, copywriting, and content creation skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong project management skills and the ability to handle multiple projects simultaneously.
- Exceptional communication and presentation skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Experience with performance marketing and understanding of key metrics such as ROI, CPC, CPA, and conversion rates.
- Familiarity with A/B testing and optimization techniques.
- Experience working with creative AI tools.
- Strong problem solving & critical thinking skills.
- You can identify underlying issues, listen actively, and collaboratively develop solutions that are most helpful and appropriate, considering all angles of a challenge/problem and putting yourself in your teammate’s and client’s shoes.
Benefits
- We are unable to sponsor or take over sponsorship of an employment Visa at this time.
- Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected status.
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Degree requirement
No Education Requirement
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