Hybrid Global Franchise Director

at Abbott

• Job title: Global Franchise Director
• Job type: Full Time
• Experience level: Lead
• Salary: $171,300 - $342,700 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Plymouth, United States

About the role

• Director of Global Franchise - TAVI at Abbott, responsible for strategic direction and marketing in structural heart solutions. Develops business strategies and oversees product management and marketing initiatives.

Responsibilities

• Responsible for setting the Division’s strategic direction and tactical implementation of full life-cycle activities for your assigned market segment.
• Typically a highly experienced manager.
• Decisions tend to be more tactical and operational.
• Geographic scope of operation tends to be at the country level.
• Typically accountable for budget.
• Generalists within the job family or responsible for activities across multiple sub families such as: market research, oversight of product development and design.
• Pricing, launch new products, oversee advertising campaigns, and monitor sales performance.
• Contributes to business planning at the executive level to develop a marketing strategy consistent with the organization’s overall mission, vision, and objectives.
• Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience.
• Select and manage ongoing relationships with vendors.
• Adjust marketing strategy and plans to meet changing markets and competitive conditions.

Requirements

• Bachelor’s degree or equivalent experience required
• MBA or Master’s degree is preferred
• 12+ years of experience with or exposure to sales and/or marketing in the following areas: healthcare, medical devices, or medical diagnostics to develop the competence required to meet the skills and responsibilities of the position
• Strong understanding of market and customer dynamics and understanding of sales processes
• Understanding of the Structural Heart space, including emerging trends, competitive landscape, and patient needs.
• A strong grasp of upstream and downstream marketing strategies with a global perspective on the Structural Heart business.
• Experience in Transcatheter Aortic Valve Implantation (TAVI) space preferred.
• The ability to work effectively and consistently with senior leadership to plan and execute on business priorities.
• Experienced in building and leading high-performance teams while driving growth in a fast-paced, high visibility, and strategically important business unit.