Hybrid Content Marketing Manager

at 97th Floor

• Job title: Content Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $44,000 - $54,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Lehi, United States

About the role

• Content Marketing Manager collaborating with a team to produce high-quality content for clients. Responsible for content strategy, client communication, and audience engagement using SEO best practices.

Responsibilities

• Work frequently and closely with your team: Search Marketer, Advertising Specialist, Designer, and Account Director to nail down what each client’s content should accomplish — and how you’ll measure success.
• Plan and produce high-quality content that supports persona journeys through the funnel.
• Manage a high volume of content deliverables and keep everything moving on schedule.
• Learn and apply best practices for landing pages, blog articles, SEO and LLM content, email copy, ad copy, and social copy.
• Become the expert on your clients’ audiences — building personas, mapping customer journeys, and making sure every piece of content actually serves those people.
• Create and use strategic resources like personas, customer journey maps, content briefs, messaging briefs, and content calendars.
• Upload, publish, and format content in WordPress or other CMS platforms.
• Lead client communication for your content work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like.
• Keep up with trends and tools in the marketing and content world so you bring fresh ideas to the table.

Requirements

• You’re passionate about marketing and want to build a career in it.
• You’ve produced content before and can show strong writing samples.
• You naturally think about audience needs and motivations.
• You can adapt to different tones, brands, and writing styles.
• You’re organized, self-motivated, and not intimidated by deadlines.
• You like collaborating and bouncing ideas around with a team.
• You’re open to learning marketing metrics and performance testing — and communicating results.
• You have a bachelor’s degree in marketing, PR, or a similar field (preferred, not required).

Benefits

• Healthcare Medical : 75% paid for employees; 50% for dependents
• Dental : 75% paid for employees; 50% for dependents
• Vision : 75% paid for employees; 50% for dependents
• Life Insurance : 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
• HSA with up to $150/month match (rolls over and is yours permanently)
• FSA option for dependent care
• 401(k) with up to 4% company match
• ROWE (Results Only Work Environment) - work when, where, and how you want
• Parental Leave: Primary caregiver: 12 consecutive weeks paid; Secondary caregiver: 6 consecutive weeks paid
• Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
• We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
• 24/7 access to on-site gym with lockers and showers.
• Up to 8 people per visit at Thanksgiving Point Corporate Pass; discounts included.
• Winter and summer access for skiing, boarding, hiking, and more with Sundance Corporate Pass.