Hybrid Director of Growth Marketing

at 1-800 CONTACTS

• Job title: Director of Growth Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Draper, United States

About the role

• Director of Growth Marketing at 1-800 Contacts focusing on driving brand resonance and customer acquisition. Responsible for integrated campaigns, creative collaboration, and market analysis.

Responsibilities

• Leverage a broad understanding of the market landscape to identify key areas of competitive difference and develop messaging framework aligned to key audiences.
• Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements
• Build and execute the annual brand strategy to strengthen awareness, desirability, and cultural relevance in vision care.
• Develop a brand awareness strategy that drives awareness, resonance and engagement with new audiences.
• Oversee campaign development — creative concepts, casting, PR, influencer partnerships, and brand collaborations.
• Evolve brand tone, content pillars, and storytelling across channels (web, email, social, and paid).
• Drive consistent creative standards across all touch points.
• Develop a deep understanding of our first-party data and third-party data to deploy toward creative and messaging direction and campaign targeting objectives.
• Partner with Marketing Operations to continue to expand our capabilities across platforms, including shopping feeds, first-party audience building, remarketing, and lead capture and nurture.
• Partner with Storefront teams to develop optimal customer onboarding experiences.
• Align with Promotions and Performance Marketing teams on optimal use of discounts to drive conversion while maintaining margin.
• Act as the connective tissue between internal leadership and external partners, ensuring brand consistency and growth alignment across all channels.
• Roll up your sleeves with our agency partners — from ad creative and email flows to influencer and PR moments.
• Develop a multi-channel strategy for scalable growth, optimizing paid channels and continually exploring new ones.
• Own the new customer acquisition target working with the extended marketing team to define the growth plan, channel mix, data & analytics across all segments.
• Drive the creation and optimization of programmatic customer journeys for acquisition and re-acquisition.
• Optimize upper funnel awareness for incrementality and continually for improved results.
• Develop acquisition strategies to create a predictable pipeline focused on expanded audience reach and market presence.
• Attract prospects, leads, and new customers through fully integrated campaigns aligned to key audiences at different stages of the funnel.

Requirements

• Bachelor’s degree in business, marketing, advertising administration, communications, or a related field.
• 8+ years of experience leading high-performing growth marketing, with experience in DTC eCommerce.
• Experience in Brand Marketing leveraging insights from consumer trends, social activities, competitive landscape, and distribution channels to expand marketing opportunities.
• Experience building scalable and repeatable growth models and processes.
• A vast knowledge of leveraging data to quickly identify opportunities for growth and to prove which growth strategies are the best path forward.
• Have a deep understanding of segmentation and audience targeting.
• Willing to get your hands dirty and be in the weeds in addition to developing strategy.
• A proven people-first and thoughtful leader who has helped their teams grow professionally and realize success in their current roles.
• Ability to hire, train, deploy, and manage excellent, talented marketing professionals.
• You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it.
• Highly collaborative nature, with a track record of building strong relationships.

Benefits

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym