Hybrid Mobile Growth Manager – Freemium to Subscription Conversion

Posted yesterday

Apply now

About the role

  • Mobile Growth Manager focusing on converting mobile app users into paid subscribers at TP-Link. Collaborating with Product, Analytics, and Engineering teams to enhance subscription growth.

Responsibilities

  • Develop and execute strategies to convert existing mobile app users into paid subscribers.
  • This includes improving upgrade flows, identifying behavioral triggers for subscription offers, and optimizing how premium features are presented to users.
  • Design lifecycle engagement programs across mobile channels including:
  • in-app messaging
  • push notifications
  • upgrade prompts
  • feature adoption campaigns
  • lifecycle email engagement
  • Partner with Product teams to implement lifecycle messaging and engagement strategies within the Tapo and Kasa mobile apps.
  • Own experimentation initiatives that improve subscription performance, including:
  • paywall optimization
  • free trial campaigns
  • feature messaging and positioning
  • pricing presentation tests
  • Run A/B tests and analyze results to continuously improve subscription conversion and engagement.
  • Develop programs that improve subscriber retention, feature usage, renewal rates, customer lifetime value
  • Monitor and analyze key performance metrics including:
  • subscription attach rate
  • trial-to-paid conversion
  • churn rate
  • ARPU and LTV
  • Translate insights into actionable growth initiatives.

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field, required.
  • 5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
  • Experience working with freemium or subscription-based products
  • Experience converting existing users into paid subscribers
  • Experience working with mobile apps or digital platforms
  • Demonstrated ability to drive measurable growth outcomes
  • Preferred Experience
  • Experience with lifecycle marketing and mobile analytics platforms such as:
  • Braze
  • Amplitude
  • Mixpanel
  • Firebase
  • Iterable
  • Customer.io
  • Experience running A/B testing and experimentation programs.
  • Ideal Candidate Background
  • Candidates may come from industries such as:
  • consumer technology
  • smart home / IoT
  • mobile subscription apps
  • SaaS platforms
  • streaming or digital services
  • connected device ecosystems
  • Cross-Functional Collaboration
  • This role works closely with:
  • Product teams to align lifecycle messaging with product capabilities
  • Analytics teams to identify growth opportunities
  • Engineering teams to implement in-app engagement campaigns

Benefits

  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • 15 days accrued vacation
  • 11 paid holidays
  • Bi-annual pay review
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events

Job title

Mobile Growth Manager – Freemium to Subscription Conversion

Job type

Experience level

Mid levelSenior

Salary

$140,000 - $165,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job