Account Manager managing esports and gaming sponsorships for clients at 160over90 agency. Leading strategic development and activation of sponsorship programs within the gaming industry.
Responsibilities
Lead the strategic development and activation of client’s sponsorships -with an emphasis in esports and gaming partnerships
Responsibility for regional and national sponsorship initiatives
Develop detailed project plans for assigned events (digital and in-person) and talent partnerships, as well as manage timelines to ensure deadlines and deliverables are met timely and within budget
Collaborate with internal creative staff to brief necessary projects and ensure high quality, on-time deliverables
Liaise with internal divisions as necessary to develop cultural marketing strategies that are grounded in fact-based insights and measured against key performance indicators
Interface and manage with other account team members, client(s) and all appropriate agencies and partner properties on a daily basis to coordinate all fulfillment aspects of assigned programs and events
Manage the upfront RFP and evaluation process for new, renewed and prospective sponsorships, as well as the after-action performance measurement process based on established client objectives
Create and maintain client-ready materials, such as POVs, recommendations, and activation plans
Manage measurement and return-on-investment process in conjunction with sponsored properties and programs
Liaise/interface with external agencies partners on programs and activation
Requirements
Bachelor’s degree required
Minimum of 6-8 years of relevant agency, partnerships, or client-based account management experience
Deep experience working within esports, ranging from teams to leagues and major esports publishers, as well as influencers/creators
Experience with traditional sports sponsorships – teams, leagues, etc.
Military experience and/or a proven desire to work with military-based programs is preferred
Experience with brand positioning, marketing strategies, and experiential marketing
Ability to activate sponsorships, inclusive of integrated campaigns ranging from digital, social and experiential
Participation in the selection, negotiation, and evaluation of successful sponsorship programs
Proven ability to prioritize workflow, manage multiple projects simultaneously and drive results
Excellent interpersonal and communication skills, with client management experience preferred
Ability to think strategically and creatively, and to problem-solve independently and in groups
Ability to travel 25% of the time (including weekend events)
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