SVP in Data & Technology leading media - focused solutions and client growth at Dentsu. Collaborating across teams to ensure innovative data - driven narratives and pitches.
About the role
- VP of Consumer Products leading sales, marketing, and business development for Bitcoin-based tools at Blockstream. Responsible for strategy, execution, and coordination to drive consumer-facing Bitcoin adoption.
Responsibilities
- Lead all sales and business development activities for Blockstream’s consumer products, expanding adoption and market share.
- Define and implement pricing models that align with profitability targets and long-term growth goals.
- Build new sales channels and affiliate programs to broaden reach and distribution.
- In partnership with marketing, drive growth initiatives that generate demand, leads, and conversions for Blockstream consumer products.
- In collaboration with cross-functional teams, create awareness of consumer products across target market segments through PR, marketing campaigns, partnerships, and technical evangelism.
- Serve as a primary source of market and customer requirements to guide product enhancements and new offerings.
- Partner with engineering, product, marketing, and business development teams to align product, brand, and market strategies.
- Perform other responsibilities as needed to support the success of the consumer business unit.
Requirements
- Proven track record in senior leadership roles within consumer product management, fintech, blockchain, or technology industries.
- Strong experience leading sales and channel development strategies that deliver measurable results.
- Demonstrated ability to drive demand generation and build awareness through integrated marketing, PR, and evangelism.
- Experience defining pricing models and managing P&L responsibility.
- Skilled in working across product, marketing, engineering, and business development to achieve aligned outcomes.
- Excellent verbal and written communication, able to engage with executive leadership, partners, and external audiences.
- Ability to thrive in a fast-paced, innovative environment, balancing execution with long-term strategic vision.
Benefits
- Not specified
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Degree requirement
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