Hybrid Video Product Lead

at POD Marketing Inc.

• Job title: Video Product Lead
• Job type: Full Time
• Experience level: Senior
• Salary: CA$62,500 - CA$70,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Calgary, Canada

About the role

• Video Product Lead overseeing scalable media product development and delivering impactful video strategies. Leading creative direction for video content across marketing divisions and managing a creative team.

Responsibilities

• Lead the creation and evolution of POD’s standardized video and media product, ensuring scalability across client tiers and industries.
• Oversee creative direction and quality standards for all video campaigns, ensuring visual consistency, storytelling alignment, and technical excellence.
• Blend production and strategy, using hands-on production to test and develop new video formats, AI workflows, and campaign concepts—establishing scalable processes for future handoff and execution.
• Collaborate with copywriters, designers, and strategists to produce cohesive, results-driven campaigns.
• Collaborate across marketing, paid media, SEO, social, email, and web teams to embed video in our current products—and push what’s next by evolving them into more video-forward, elevated offerings.
• Leverage AI and emerging tools (e.g., Runway, Sora, Topaz, Midjourney, LTX Studio) to push innovation, improve efficiency, and scale creative output.
• Manage a roster of video editors, contractors, and freelancers, maintaining timelines, budgets, and brand standards.
• Contribute to business growth by identifying new video opportunities and partnerships that expand our media library and client offerings.
• Present ideas and concepts internally and occasionally in client-facing settings for campaign reviews or strategy sessions.
• Support internal marketing efforts by creating select video content that showcases POD’s expertise and thought leadership in the digital marketing space.

Requirements

• Legally able to work in Canada and located in Calgary, AB.
• 5+ years of experience in video production, creative direction, or media strategy—preferably in an agency environment.
• Strong understanding of digital marketing, campaign performance, and how video drives business outcomes.
• Proven ability to concept, lead, and deliver scalable video campaigns end-to-end.
• Advanced technical proficiency in Adobe Premiere Pro, After Effects, and AI-driven media tools (Runway, Topaz, Midjourney, etc.).
• A strategic mindset with a business-first approach to creative decisions.
• Exceptional leadership and communication skills, with experience mentoring or managing creative teams.
• A curious, experimental mindset with a commitment to AI innovation and creative testing.

Benefits

• Three weeks of paid vacation
• Twelve flex days
• Passion Day to spend however you choose
• Company-wide MeMonday to prioritize mental health
• Remote work policy for thirty days
• Twenty-six hours of paid volunteer time each year
• Comprehensive benefits package including health, dental, vision, and spending accounts
• Access to mentorship and leadership programs