Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
About the role
- Trade Marketing Specialist driving high-level performance across Lovehoney Group through B2B marketing campaigns. Focusing on product visibility and customer engagement in the retail sector.
Responsibilities
- Closely work with our sales team for key customers in the DACH region and select other countries by developing partner tailored marketing activities that drive mutual growth
- Develop B2B2C marketing campaigns including ideation, business case assessment, final concept development and rollout in the respective countries
- Manage marketing requests by the B2B sales team and develop convincing solutions & concepts to address the relevant needs
- Define regional marketing strategies for our product brands to drive revenue growth in our B2B sales channels in the EMEA & APAC region
- Ensure localisation and implementation of global marketing activities and campaigns, such as product launches and brand campaigns
- Improve global and regional marketing processes and tools to ensure effective marketing support for the sales team as well as B2B customers
- Identify new marketing opportunities and steer cross-functional projects in close collaboration with the Sales, PR, Content, Digital Marketing, Brand and Graphics team
- Analyse the results of regional marketing activities and report key metrics to the management team
Requirements
- 3+ years of relevant and proven marketing experience for B2C brands, ideally in the consumer goods industry (beauty, cosmetics, sexual wellness)
- Strong commercial business sense with a focus on Ecommerce and trade marketing
- Pragmatic and solution-oriented thinker with a creative mindset and strong conceptual as well as implementation skills
- Possess the love to persuade critical voices with convincing arguments and highly motivated to tackle challenges
- Not afraid to take decisions in the light of uncertainty backed by thorough analysis and research
- Extremely well organized and accountable: To-do lists, Excel Sheets, Reports, CRM tools are part of your daily routine
- Maintain a high level of independence and responsibility for achieving results
- Degree in Marketing, Business Administration or Communication is a plus, or showcase your knowledge
- Fluent level of English and German to Mother Tongue Standard
Benefits
- A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
- Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
- Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration.
- Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
- Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.
- Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.
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