Staff Product Manager driving growth strategies for Homebase’s products, focusing on user engagement and onboarding experiences. Leading cross-functional teams to enhance customer onboarding and activation.
Responsibilities
Own the customer’s first 60-day experience—defining the product strategy and roadmap to accelerate onboarding, activation, and early engagement.
Own all product aspects of freemium->paid user and upsell conversions
Drive company-level impact on new customer revenue goals by partnering with Sales, Marketing, and GTM leadership.
Set the long-term vision and execution path for growth, onboarding, and all PLG products, including AI-enabled experiences that simplify customer tasks.
Lead complex cross-functional initiatives, aligning executives, GTM partners, and Product/Design/Engineering teams.
Manage, coach, and mentor a team of 2-3 PMs, developing their craft and ensuring alignment with Homebase’s growth priorities.
Establish KPIs, run experiments, and use data to drive continuous improvement in conversion, retention, and customer satisfaction.
Serve as a thought leader in applying AI-first approaches to product development and customer-facing workflows.
Requirements
8+ years of product management experience, including significant ownership of growth, onboarding, or customer lifecycle initiatives.
Proven success scaling customer onboarding and engagement experiences that drove measurable revenue outcomes.
Experience leading cross-functional initiatives with Sales, Marketing, and GTM teams.
Strong track record of managing PMs.
Deep familiarity with AI tools for product development and material experience building AI-powered customer experiences.
Analytical and data-driven, with expertise in funnel analysis, activation metrics, and growth experimentation.
Exceptional storytelling and influence skills; able to align executives and cross-functional partners around a growth vision.
Benefits
💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
⏰ Time Flexibility: Flex time off + company holidays + designated focus periods
👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
🛡️ Protection Plans: Life insurance + short/long-term disability coverage
🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days
Associate Product Manager working on Aurora’s Asset software suite for battery storage, wind, and solar investment. Collaborating with cross - functional teams to ensure product feature delivery in a fast - paced environment.
Director of Product overseeing private - markets strategy and execution for BlackRock's platform. Engaging with cross - functional teams to develop and iterate on product solutions.
Senior Product Manager driving AI and automation initiatives to transform workflows at Valmont. Partnering across teams to deliver measurable outcomes through AI - enabled solutions.
Head of Production Generators overseeing production area and team development at TRUMPF. Driving improvements for a strong and future - ready production environment with a focus on operational excellence.
Digital Product Manager at Caterpillar managing Search and Wayfinding product strategies. Collaborating with cross - functional teams to maximize product value in a complex organization.
Product Manager at papernest leading product development for customer operations with a focus on automation and AI. Collaborating with designers to enhance user experience and performance.
Product Manager overseeing product direction and delivery for Fnality's blockchain - based payment systems. Collaborating across teams to define strategies and support regulatory alignment.
Senior Director of AI Product Management at GE Vernova, driving strategy and execution of enterprise AI products. Leading a team to deliver scalable, high - impact AI solutions.
Product Manager managing global sanctions lists at Rabobank ensuring compliance with regulations across 38 countries. Collaborate with technology teams and local list owners to enhance list management processes.
Principal, Product Management role leading the Data Intelligence Platform at Equinix, bridging business needs and technical delivery within the Enterprise Data & Analytics team.