SEO & Traffic Lead managing and scaling traffic acquisition for a global media platform in the crypto industry. Responsibilities include SEO leadership, analytics, and growth management.
About the role
- SEO Specialist driving development and execution of comprehensive SEO strategies for Pella. Enhancing visibility and performance across location-specific and national pages with a strong focus on data-driven results.
Responsibilities
- Develop and implement a comprehensive SEO roadmap covering technical, content, and local SEO.
- Support content strategy through keyword targeting, internal linking, and scalable optimization frameworks.
- Set and track SEO performance goals in partnership with the Web Strategy Manager.
- Collaborate with internal and external partners to execute keyword research, competitive analysis, and content initiatives.
- Monitor local and national share-of-voice (SOV) performance.
- Use SEO tools and analytics platforms to generate reports and deliver actionable insights to stakeholders.
- Lead SEO testing and experimentation (e.g., title tags, meta descriptions, CTR, copy variants) for continuous improvement.
- Stay current on algorithm updates, emerging technologies, and industry trends, including AI impacts.
- Develop and enforce SEO governance, standards, and documentation.
- Identify opportunities to automate SEO workflows and scale insights.
Requirements
- Bachelor’s degree (B.A./B.S.) required.
- 5+ years of hands-on SEO experience with a proven track record of driving growth.
- Expertise in on-page, off-page, technical SEO, and content marketing best practices.
- Proficiency with tools like BrightEdge, Google Search Console, and GA4
- Familiarity with CMS platforms (e.g., Contentstack, Strapi) and basic HTML/CSS/JavaScript.
- Understanding of content strategy and editorial workflows.
- Experience with Agile project management methodologies.
- Strong collaboration, presentation, and reporting skills, including executive communication.
- Comfortable working in agile environments with evolving priorities.
Benefits
- Individualized talent development plans
- Cross-functional experiences
- Opportunities for career advancement
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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