Marketing and Outreach Manager shaping family engagement and support at Head - Royce School. Collaborating across admissions, advancement, and communications for strategic recruitment and outreach.
About the role
- Senior Vice President managing cross-functional analysts for marketing data operations within Citi's US Personal Bank Marketing organization. Overseeing critical data management processes for marketing campaigns across diverse teams.
Responsibilities
- Manage, develop and grow a team of cross-functional analysts across multiple time zones / geographies
- Think strategically and collaborate with all internal and external partners
- Lead all aspects of the data management processes from initial planning to production operations for all 1P, 2P and 3P sources
- Manage Credit Bureau Delivery for Portfolio and Prospect populations
- Lead SFMC Data governance and team of Developers
- Develop, grow and manage strong, complex relationships with senior stakeholders
- Manage forecasting and budgets for production data execution and delivery
- Identify and drive cost reductions, service delivery improvements, and vendor initiatives
- Effectively communicate at all levels of the organization
- Facilitate meetings and problem-solving sessions with internal and external stakeholders to remove hurdles and drive organizational alignment around project scope and on-time delivery
- Make decisions that are both tactical and strategic in nature; provide solutions and innovation
- Strong understanding of direct marketing through legacy and digital distribution channels
- Knowledge of data management & analytics within large financial organizations
- Utilize comprehensive automation tools for processing efficiencies and analyze anomalies for statistical significance
- Ensure records/information management objectives are met; identify and resolve discrepancies in data and metadata
- Subject Matter Expert and key point of contact on all questions/issues related to systems and policies within functional scope
- Facilitate brainstorming sessions using Lean methods to determine pain points with the existing calibration process.
- Develop and deliver a suite of solutions, secure senior management buy-in, and roll out.
- Responsible for all metrics, governance and controls for the execution of the department.
- Owns the capacity planning and resource forecasting for marketing operations within their organization.
- Responsible to grow talent for the organization and develop career planning for all employees in the department.
Requirements
- 10+ years experience
- Relevant industry certifications strongly preferred (Agile Kanban, PMP, Lean, etc.)
- 3–5 years’ experience managing or supervising a team of professionals
- 5-7 years’ experience in data-centric marketing role, preferably in financial services
- 5+ years’ experience in project/process management
- 3+ years direct complex SQL, ETL, data architecture & data warehousing experience
- 3+ years direct Big Data tools (Hadoop, Hive, etc.)
- 3+ years experience with SFMC Developer teams, platform and data constructs (Automation Studio, Email Studio, Audience Builder, AMPscript)
- 3+ years direct data visualization (Tableau, etc.), dashboards & reports, MIS experience
- 3+ years process audit and optimization experience
- Experience within AWS / Snowflake environments and design
- Direct experience with JIRA, Confluence and agile tools highly desired
- Advanced competency in Excel, PowerPoint, Visio & MS Project
- Experience managing partner/vendor relations and performance; evaluating proposals, structure and negotiating agreements
- Direct, relevant and proven experience in data asset delivery management
- Ability to multi-task, adapts to and manages changing priorities, as well as thrives in a dynamic and continually evolving environment
- Expertise in project/process management techniques/delivery, process reengineering and technology implementation
- Understanding of legal, regulatory environment and experience within a highly controlled environment.
- Credit Bureau Data Management and industry experience
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- paid time off packages including planned time off (vacation), unplanned time off (sick leave), and paid holidays
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