B2C Growth Coordinator supporting marketing automation and SEO initiatives at PressReader. Collaborating with teams to drive customer acquisition and retention through various marketing channels.
About the role
- Senior User Acquisition Analyst supporting mobile game growth through paid user acquisition campaigns. Collaborating with cross-functional teams to analyze and optimize campaign performance.
Responsibilities
- Support user acquisition efforts across 2–4 mobile game titles, assisting with campaign setup, pacing, and performance tracking across channels such as Google Ads, Apple Search Ads, and many others
- Monitor campaign performance and surface key insights on metrics including ROAS, CPI, retention, and install volume.
- Partner with other team members to optimize campaigns and execute A/B tests across creative, targeting, and bidding strategies.
- Build clear and concise analysis decks to communicate performance insights to cross-functional stakeholders.
- Collaborate with Creative teams to develop and test new ad assets, app store screenshots, and copy to improve conversion and clickthrough rates.
- Coordinate with Product, Data Analytics, and Finance teams to align UA goals with broader company targets.
- Contribute to competitive research and industry trend monitoring to inform UA strategies and identify growth opportunities.
- Assist in building repeatable reporting processes and documentation to support team efficiency and scale.
Requirements
- 3–5 years of experience in a marketing, data, or analytical role supporting User Acquisition
- Experience working with games with hybrid IAP and IAA monetization models
- Strong analytical and problem-solving skills; comfortable working with data to uncover insights and trends
- Proficiency in Excel/Google Sheets; experience with BI tools and skills like Python, SQL, Looker, Tableau, or similar is a plus
- Excellent written and verbal communication skills, with the ability to present findings clearly to both technical and non-technical teams
- Strong organizational skills and attention to detail; able to manage multiple tasks and deadlines
- Strong understanding of digital marketing concepts and performance KPIs (CPI, ROAS, retention, LTV)
- Passion for mobile gaming, with a solid understanding of user behavior and monetization models (especially in card or casual genres)
- Self-starter with a willingness to learn and grow in a fast-paced, data-driven environment
Benefits
- We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
- Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
- In the office we offer things like free lunch, free snacks, and free drinks.
- Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
- Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
- Annual Game Jam to show off your creative chops!
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