Marketing Specialist developing and implementing marketing plans and multi - channel campaigns across UK and Ireland. Collaborating with stakeholders and driving customer loyalty and demand.
About the role
- Sr. Specialist leading the development and execution of email and mobile marketing strategies for ALSAC. Collaborating with teams to drive engagement and fundraising efforts.
Responsibilities
- Develop and implement email and mobile marketing strategies, including campaign calendars, testing plans, segmentation, and performance tracking.
- Collaborate with stakeholders to create and deploy campaigns for newsletters, awareness, acquisition, cultivation, and fundraising initiatives.
- Ensure content is accurate, engaging, and aligned with ALSAC’s brand voice and AP Style guidelines.
- Partner with designers to maintain and update email templates across multiple platforms.
- Create and optimize email assets using Adobe Photoshop.
- Proof content, test links, and perform QA prior to deployment.
- Repurpose web and offline content for email and mobile use.
- Deploy campaigns via Salesforce Marketing Cloud using Content Builder and Journey Builder.
- Serve as first-tier support for basic platform and list issues.
- Monitor campaign performance and share insights with stakeholders.
- Develop presentations based on historical data, industry trends, and competitive research.
- Coordinate with internal teams to ensure timely delivery of email and mobile assets.
Requirements
- Salesforce Marketing Cloud (2–3 years)
- Proficiency in Content Builder and Journey Builder (required)
- Experience with Contact Builder and Automation Studio (preferred)
- Strong understanding of data extensions, segmentation, and dynamic content
- Skilled in Adobe Photoshop for image creation and optimization
- Strong writing and editing skills aligned with AP Style
- Ability to craft actionable subject lines and calls-to-action
- Basic HTML knowledge; experience with Dreamweaver a plus
- Familiarity with Adobe Analytics (preferred)
- Proficiency in Microsoft Office Suite, especially PowerPoint
- Ability to manage multiple projects in a fast-paced environment
- Strong organizational skills and attention to detail
- Bachelor’s degree in journalism, English, Marketing, Advertising, or Information Technology
- 4–5 years of digital writing/editing experience
- Experience in email platform management systems and project coordination
- Positive social media presence and willingness to learn new tools quickly
Benefits
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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