Insights Manager driving data - led decision making for global clients in social media analytics. Focused on audience insights and digital strategy for sports and brand activations within a broader ecosystem.
About the role
- Senior Social Media Manager developing global social media strategies for beauty brand. Leading content creation, community engagement, and cross-channel campaigns across social platforms.
Responsibilities
- Develop and lead the global social media strategy aligned with brand and commercial objectives.
- Own quarterly and annual planning cycles for social media initiatives.
- Align organic social strategy with paid media and influencer marketing.
- Develop strategy for organic social media across channels on Instagram, TikTok, YouTube, Pinterest & Facebook.
- Partner with influencer and ecommerce team on social selling strategy across TikTok and Instagram.
- Stay ahead of social trends, algorithms, and emerging platforms to keep the brand culturally relevant.
- Oversee daily, weekly, and monthly content planning, photoshoots, video production, and all social content across each platform to ensure consistent tone and aesthetics.
- Ensure content aligns with product launches, campaigns, and retail priorities.
- Lead community management efforts to foster engagement and brand loyalty.
- Champion platform experimentation and trend adoption.
- Own creator relationships with constantly expanding the network, ensuring briefing is up to standards and content is on brand.
- Lead on white listing and sparking in collaboration with paid team.
- Build and nurture a vibrant online community; engage with followers, creators, and fans authentically.
- Collaborate with Customer Experience to ensure social channels reflect brand values and deliver exceptional service.
- Own social media KPIs and reporting frameworks.
- Deeply understand TikTok, Meta, Google and other relevant platforms.
- Monitor competitor activity and industry trends, translating insights into actionable strategies.
- Collaborate with paid media and e-commerce teams to drive traffic and conversion.
- Lead and mentor the social media team, fostering growth and ensuring high performance.
- Collaborate with Brand, Creative, PR, and Commercial teams to deliver integrated campaigns.
- Build strong relationships with external partners, including influencer platforms and content creators.
- Represent the brand in external forums, panels, or industry events.
- Ensure all business accounts are verified, up-to-date, and documented.
- Maintain a central repository of platform credentials, performance benchmarks, and best practices.
Requirements
- 6+ years of experience in social media roles, ideally within beauty, fashion, or lifestyle sectors.
- Proven success in leading global social media strategies and teams.
- Strong understanding of all major social platforms and their evolving algorithms.
- Experience managing budgets and external partners.
- A passion for beauty and digital storytelling.
- Excellent communication and stakeholder management skills.
- Analytical mindset with experience in data-driven decision making.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Experience managing budgets, paid social campaigns, and influencer partnerships.
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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