Copywriter creating high - impact, performance - driven creative for digital channels at Gen. Collaborating with teams to develop engaging advertising and social messaging.
About the role
- Senior Performance Marketing Specialist optimizing Google Ads and Facebook Ads for high-performing brands at Primal. Mentoring junior team members while managing and optimizing client ad campaigns.
Responsibilities
- Manage client campaigns, ensuring alignment with performance goals.
- Provide regular updates to clients regarding performance, pacing, and optimization strategies.
- Prepare detailed performance reports with actionable recommendations.
- Set up, manage, and optimize campaigns across relevant channels.
- Train and mentor junior team members, sharing expertise to improve team performance.
- Review reports from Ad Operations Specialists and Analysts to ensure quality and insightfulness.
- Collaborate with the Client Services team to support company and client objectives.
- Monitor budget pacing, escalate challenges, and ensure campaigns run smoothly.
- Stay updated on the latest trends and innovations in digital advertising to drive success.
Requirements
- Proven expertise in digital advertising on platforms like Google Ads, Facebook Ads, and emerging channels.
- Strong analytical and problem-solving skills for campaign optimization.
- Experience in mentoring or training team members.
- Exceptional communication skills and attention to detail.
- Passion for staying ahead of industry trends and best practices.
Benefits
- Fun and Young Environment Company and Team Activities.
- Health Insurance
- Annual Company Retreat
- Social Security
- Annual and Birthday leave
- Skill Development and Training
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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