PPC Executive managing and optimising PPC campaigns for international sports betting company Boyle Sports. Responsibilities include data analysis, A/B testing, and performance reporting.
About the role
- Copywriter creating high-impact, performance-driven creative for digital channels at Gen. Collaborating with teams to develop engaging advertising and social messaging.
Responsibilities
- Write short‑ and long‑form copy for paid social, organic social, digital advertising and campaign creative.
- Produce strong, performance‑minded copy across headlines, hooks, captions, primary text, scripts, CTAs and body copy.
- Develop advertising and social messaging that clearly communicates product value, brand positioning and key benefits.
- Partner with designers, motion teams and strategists to concept and refine creative ideas that work visually and verbally.
- Ensure all copy is on‑brand, consistent in tone and quality, platform‑appropriate and optimized for performance.
- Collaborate closely with legal, compliance, product, agencies and cross‑functional partners to produce best‑in‑class creative.
- Review, proofread and provide feedback on copy from other writers or collaborators.
- Stay current on platform trends, creative formats and advertising best practices, and apply them to daily work.
- Contribute to creative testing and iteration by generating multiple concepts, angles and variations.
Requirements
- 5+ years of copywriting experience with a strong focus on advertising, paid media and/or social media
- Written for consumer brands, agencies or creative studios; fintech or regulated industry experience is a plus
- Comfortable collaborating with compliance and/or legal teams and working within structured review processes
Benefits
- 401(k) match
- health insurance options
- disability coverage
- life insurance
- unlimited paid time off
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Performance Marketing Manager driving hands - on digital marketing strategy for B2B fintech SaaS company focusing on PPC, SEO, and campaign optimisation.
PPC Specialist managing campaigns across Google Ads and Bing Ads for an internationally acclaimed multi - asset broker. Focus on optimization and performance reporting to drive results.
Trainee PPC Specialist optimizing Google Ads and Bing campaigns while collaborating with marketing teams. Working with international markets and learning under experienced leadership in a hybrid role.
Performance Marketing Manager focusing on LinkedIn and Google Ads at ZweiDigital GmbH. Collaborating with teams to create and optimize B2B campaigns in a hybrid environment.
Senior Performance Marketing Specialist focusing on paid search in a growing company. Driving strategy, optimizing campaigns and achieving measurable results in a central role.
Paid Social Manager focusing on Meta for bradzel GmbH to manage campaigns. Collaborate with clients and internal teams to achieve measurable results in paid social campaigns.
Performance Marketing Manager owning paid campaigns end - to - end and driving client growth through data - led optimization. Join a high - performing digital agency in Sydney.
Paid Media Associate contributing to customer campaign success in a dynamic digital advertising team. Learning operations and assisting clients to launch campaigns quickly through best practices and training.
Performance Marketing Intern managing international paid media campaigns across various platforms. Collaborating with teams to optimize digital advertising and generate revenue.