Director of Demand Generation for AI company managing demand strategy across multiple channels. Leading pipeline growth initiatives and optimizing marketing programs for measurable revenue impact.
About the role
- Performance Marketing Manager developing and implementing data-driven marketing strategies for clients. Collaborating with teams and optimizing campaigns on platforms like Google and Meta.
Responsibilities
- You will act as a full-service extension of our clients' online marketing departments.
- You develop creative concepts and plan targeted marketing campaigns on platforms such as Google, Meta, TikTok, and Snapchat.
- You independently implement campaigns and continuously optimize various client projects.
- You monitor the market, spot new trends, and integrate them innovatively into our campaigns.
- You create analyses, reports, and performance dashboards.
- In close cooperation with our clients, you coordinate projects, plan strategically, and present results with a clear focus on KPIs.
- You work independently in an interdisciplinary team with flat hierarchies and agile working methods.
Requirements
- You have completed a degree in business administration, marketing, or a related field, or have equivalent qualifications.
- You have at least 2 years of experience with tools such as Google Ads, Looker Studio, Tag Manager, Microsoft Ads, and project management tools—ideally with agency experience.
- You are strong in communication, assertive, and passionate about your work.
- Experience with marketing automation (e.g., n8n/Make), GPT-assisted content/analysis support, and a testing mindset.
- You are skilled in planning, executing, and analyzing digital campaigns and enjoy continuously learning in a dynamic environment.
- Your working style is proactive, reliable, and results-oriented; you approach tasks in a structured way and set clear priorities.
- As a true team player, you are willing to look beyond your own responsibilities and actively support your colleagues.
Benefits
- An open and committed team led by the founders themselves, fostering strong camaraderie — also outside of work.
- The opportunity to actively shape your future and work with personal responsibility.
- Flat hierarchies and fast decision-making processes.
- A balanced work-life integration with flexible working hours and the possibility to work fully remote.
- "Work from anywhere" concept: work from wherever you want.
- Plus the option to work from our office in Cologne (optionally: Hamburg).
- The exciting combination of a start-up atmosphere and the opportunity to work with well-known, large clients, enabling you to take responsibility and further develop your skills in diverse and challenging projects.
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