Digital Marketing Manager responsible for performance marketing on platforms like Zalando and About You. Driving strategy, campaign analysis, and content creation for brand visibility.
About the role
- (Senior-) Online Marketing Manager responsible for optimizing B2B marketing campaigns for digital education solutions. Analyzing performance and managing budgets to drive growth.
Responsibilities
- You build and manage all campaigns independently and optimize their performance daily (LinkedIn / Google Ads / Facebook, etc.)
- You analyze and interpret all relevant KPIs (CPC, ROI, etc.) and coherently report performance developments to management
- You monitor our budgets and allocate them optimally
- In collaboration with your manager and external agencies, you focus on driving our revenue growth
- You always keep the customer journey in mind
- You regularly develop new ideas for our products, ensuring continuous improvement of our activities
Requirements
- Degree in a relevant field (Business Administration, Marketing, Data Management, etc.)
- Relevant professional experience: at least two years of B2B online marketing experience
- Proficient across B2B online marketing channels (SEO, SEA, LinkedIn, etc.) as well as Instagram and Facebook
- Experience with CRM systems (preferably HubSpot)
- Independent, structured, and team-oriented working style
- Excellent written and spoken German and English — Spanish skills are a plus
Benefits
- Free access to our solutions
- Access to our corporate benefits portal
Job title
Job type
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Not specified
Degree requirement
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