Hybrid Senior Manager, Platform Marketing – Vascular Access

at BD

• Job title: Senior Manager, Platform Marketing – Vascular Access
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sandy, United States

About the role

• Senior Manager, Platform Marketing responsible for strategic marketing objectives across BD's vascular access platforms. Collaborating with teams to drive growth and new product launches in medical technology.

Responsibilities

• Reports to the Director Platform Marketing – Vascular Access
• Collaborating with the Global Platform Leadership team to identify and deliver on key strategic marketing objectives across BD’s vascular access platforms
• Developing competitive plans to penetrate existing markets
• Launching new indications and new products
• Acting as a liaison to regional marketing counterparts to achieve global revenue targets
• Leading projects to identify new indications, new markets, and new solutions within the current portfolio to deliver clinical value
• Guiding products through the innovation and GPDS process
• Leading new solutions that require significant market development, new commercial models, or significant changes to current practice
• Developing strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers, and drive key messages to support commercial launch excellence

Requirements

• Bachelor’s degree required with a focus in Marketing / Business or Technical Field preferred
• 5+ years experience in medical device product marketing and/or product management including experience with medical device product launches required
• Medical device product launch experience associated with vascular access, radiology, or surgery devices required
• Experience in the operating room and/or interventional procedures with demonstrated ability to build relationships with clinicians required
• Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities required
• Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing
• Action oriented with demonstrated ability to drive results required
• Strong communication and presentation skills required
• Strong strategic, analytical, and problem-solving skills required
• Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven required
• Ability to influence without authority to drive consensus and collaboration across multiple platforms required
• Must be willing and able to travel up to 30% of the time

Benefits

• Health insurance
• Flexible work arrangements
• Professional development opportunities
• On-site collaboration