Strategic BD Manager responsible for managing agency partnerships to increase Lamudi's account growth. Driving initiatives, field execution, and market intelligence while establishing trust with decision - makers.
About the role
- Strategic leader driving Customer Insights for Snap’s SMC business. Overseeing research initiatives and leveraging AI tools for actionable insights.
Responsibilities
- Lead the Customer Insights strategy for Snap’s SMC business, driving studies that inform both Growth & GTM and Sales initiatives.
- Oversee a diverse portfolio of research including customer segmentation, deep-dives, go-to-market studies, messaging work, vertical insights (3P and custom), event- or moment-specific studies, and product-sales analyses.
- Monitor competitive activity, market movements, and emerging platform trends to identify opportunities for differentiation and inform Snap’s strategic response.
- Build intuitive dashboards, frameworks, and narratives that make insights easy to activate across Sales and Growth Marketing teams.
- Guide and inspire a multidisciplinary team of researchers to deliver high-impact, scalable insights programs.
- Leverage AI tools to accelerate data synthesis, trend detection, and storytelling, enabling faster decision-making.
- Champion a culture of curiosity, experimentation, and learning to drive innovation and continuous improvement.
- Build and manage relationships with external research partners to expand capabilities and enrich our understanding of advertiser needs.
Requirements
- BS/BA degree or equivalent years of experience
- 12+ years of experience in customer insights, marketing strategy, or research roles — ideally within a B2B or digital advertising environment
- 2+ years relevant manager experience
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
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