Promotional and marketing charge for Lisieux tourism strategy. Engage partners and enhance local tourism visibility with innovative strategies.
About the role
- Senior Integrated Marketing Manager to elevate Bumble’s brand presence in the U.S. through data-driven marketing campaigns and strategic partnerships across multiple channels.
Responsibilities
- Develop and execute integrated marketing strategies that deliver against brand, growth, and engagement objectives — across paid, earned, owned, and influencer channels.
- Lead go-to-market channel planning for campaigns, cultural moments, and sports partnerships, from concept through execution, ensuring Bumble’s voice is authentic and distinctive in every channel.
- Collaborate cross-functionally with internal teams like Creative, PR, Media, Growth as well as with other global integrated marketing teams to design holistic campaigns that drive key business metrics.
- Oversee media and influencer programs, partnering with agencies to identify, brief, and manage talent and media partners that align with Bumble’s values and resonate with our audience.
- Manage agency relationships and external partners to ensure high-quality creative and execution across channels.
- Translate audience insights into actionable plans, leveraging consumer research, cultural trends, and performance data to continuously optimize campaigns.
- Track, analyze, and report on campaign performance, using data-driven insights to inform future initiatives and enhance ROI.
- Champion innovation by suggesting ways to improve activations, integrate into cultural moments to keep Bumble at the forefront of the marketing landscape.
- Support growth strategies for key US regions, adapting global plans to local nuances and sharing results to influence broader marketing best practices.
Requirements
- Bachelor’s degree required. MBA or Masters are a plus
- 8+ years of experience in marketing with deep knowledge of consumer branding
- Digital and social media marketing experience
- Experience using data and metrics to measure impact and pivot accordingly
- Team management experience
- Proven experience managing and executing large-scale consumer campaigns at a brand with a global presence
- Creative problem-solving skills and a solutions-focused mindset
- Able to work to tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
- Solid understanding of the media landscape, channels and measurement
- Strong analytical skills to determine campaign success and market performance
Benefits
- We’re happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
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