B2C Growth Coordinator supporting marketing automation and SEO initiatives at PressReader. Collaborating with teams to drive customer acquisition and retention through various marketing channels.
About the role
- Senior Growth Lead driving sustainable, data-informed growth at BlaBlaCar's local operations in Brazil. Collaborating across functions to optimize customer journey from acquisition to retention.
Responsibilities
- Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral.
- Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers.
- Own key metrics such as CAC, LTV, conversion rates, churn, and engagement.
- Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance.
- Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals.
- Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making.
- Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health.
- Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability.
Requirements
- 7+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment.
- Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
- Strong analytical mindset — comfortable with data tools (Tableau) and statistical thinking.
- A creative problem-solver who can balance numbers with storytelling and brand-building.
- Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns.
- Strong understanding of growth frameworks and sustainable growth principles.
- Excellent communication and collaboration skills — able to align teams around shared goals and insights.
- Fluent in English and Portuguese
Benefits
- 4 additional weeks on top of legal maternity/paternity leaves
- Financial support for home office equipment (900BRL one shot)
- 30 days holidays per year (after 12 months)
- Local meal plan & public transport policy (CAJU card)
- Omint health plan, dental care, and life insurance
- Gympass access Relocation package and visa support
- Free unlimited carpooling & bus rides
- Personal growth via trainings, mentorship, and internal mobility programs
- Employee Stock ownership plan
- Regular team building events
- Mental health support through Moka.care
- 1 day off per year to test our product
- 1 day per year for social engagements with non-profits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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