Marketing Manager responsible for lead generation at E - Commerce agency in Cologne. Collaborating with management and sales on marketing strategies to strengthen the Webmatch brand.
About the role
- Senior eCommerce Development Manager for Royal Canin focusing on digital commerce growth through strategic initiatives and customer collaboration. Leveraging data insights for health nutrition category expansion.
Responsibilities
- Drive Brand Consideration Through Ratings & Reviews: Lead review generation campaigns, encouraging consumer-generated ratings and reviews through external programs.
- Be the voice of the Customer Insights & produce a quarterly Voice of the Customer report summarizing key product review insights and drive actions from the learnings with Zooplus.
- Drive Future-Ready Category Insights: be the owner of insights tools e.g. Fox Intelligence to bring relevant category and eCommerce intelligence.
- Provide category insights to customers to help elevate the Royal Canin shopping experience on their platform.
- eCommerce Marketing Strategy & Asset Development: work backwards from customer and pet owner insights to develop impactful, insight-led creative campaigns.
- Collaborate with creative agencies to produce compelling marketing assets that align with brand and business objectives.
- Lead the development of digital and physical marketing assets.
- Conduct post-campaign reviews, including ROI and performance metrics.
Requirements
- Proven track record of Building collaborative relationship with customers/stakeholders - operate across European markets.
- Proven Track record of Project management.
- Strong collaboration skills - someone who can work with senior stakeholders from across the organisation to bring these projects to life.
- Commercial acumen and strategic vision.
Benefits
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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