Product Marketing Manager for Workload Automation at Broadcom. Driving global go - to - market strategy and adoption for industry - leading offerings.
About the role
- Senior Director managing strategy and development of catalog products in wireless IoT semiconductor portfolio. Leading product marketing teams to ensure growth, enablement, and customer success.
Responsibilities
- Define and execute the overall strategy, development, and management of catalog products across all wireless IoT technologies.
- Partner with product marketing leads, segment and mass market teams to align product and business strategies with market needs and long-term company objectives.
- Lead initiatives that expand the catalog portfolio’s competitiveness and profitability.
- Create and execute an internal and external module strategy, driving integration, scalability, and time-to-market advantages.
- Develop and manage ecosystem partnerships spanning hardware, software, and design services to strengthen catalog product adoption and differentiation.
- Create and manage a comprehensive plan for software tools, development kits, and enablement resources that accelerate customer design-in and success.
- Collaborate with product management, product marketing, and segment teams to ensure software assets and kits align with product roadmaps and market needs.
- Develop and implement a unified pricing strategy across all technologies that supports both growth and profitability goals.
- Partner with product marketing and analytics teams to understand product trends, evaluate competitive pricing, and refine pricing frameworks for optimal impact.
- Work closely with product marketing leads, segment leads, product management, mass market, and sales teams to ensure consistent alignment and coordinated execution.
- Champion data-driven decision-making and customer-centric execution across the organization.
- Lead and mentor a high-performing team to deliver innovation, operational excellence, and strategic results.
- Foster a culture of accountability, collaboration, and continuous improvement.
Requirements
- Bachelor’s degree in Electrical Engineering, Computer Engineering, or a related technical discipline required
- 15+ years of relevant experience with wireless IoT technologies and products.
- Proven success leading product portfolio strategy, catalog product management, and ecosystem development.
- Strong understanding of wireless IoT markets, modules & ecosystems, incl. tech such as Bluetooth, Wi-Fi, 802.15.4 (Zigbee, Thread, Matter), sub-GHz, and MCU.
- Demonstrated ability to work cross-functionally and drive alignment across diverse business and technical organizations.
- Experience in pricing strategy, partner management, and go-to-market leadership at a global scale.
Benefits
- Great medical (Choice of PPO or Consumer Driven Health Plan with HSA)
- dental and vision plans
- Highly competitive salary
- 401k plan with match and Roth plan option
- Equity rewards (RSUs)
- Employee Stock Purchase Plan (ESPP)
- Life/AD&D and disability coverage
- Flexible spending accounts
- Adoption assistance
- Back-Up childcare
- Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)
- Flexible PTO schedule
- 3 paid volunteer days per year
- Charitable contribution match
- Tuition reimbursement
- Free downtown parking
- Onsite gym
- Monthly wellness offerings
- Free snacks
- Monthly company updates with our CEO
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Product Marketing Lead overseeing marketing strategy for Diversey’s cleaning solutions in Indonesia. Leading go - to - market execution and collaboration with sales and product teams for effective launch and sales enablement.
Senior Product Marketing Manager for data management at Boomi, developing strategies and content for data management capabilities within the Boomi Enterprise Platform.
Principal, Data Product Management role driving execution of the data and AI product roadmap for Equinix's Go - To - Market Organization. Engage with stakeholders to translate business needs into actionable product requirements.
Product Marketing Manager at Hitachi Energy shaping high - voltage solutions across the Americas. Leading market strategies, product launches, and sales support to drive innovation and growth.
Product Marketing Manager driving core messaging and product launches at an AI sales engagement company. Collaborate with teams to translate customer insights into impactful strategies and materials.
Global Product Marketing Manager responsible for product launches and marketing strategies at Logitech. Collaborating across teams and managing campaigns while ensuring global brand visibility.
Director GTM & Campaigns for PfizerForAll, driving go - to - market strategies for consumer marketing, ensuring compliance and delivering impactful campaigns.
GTM Strategy Team Lead driving strategic market execution for a global software company. Leading a team to transform market potential into measurable, scalable success.
Principal Product Marketing Engineer at NI collaborating across teams to communicate value of NI's technology. Creating impactful content to drive demand for innovative products.