Senior Digital Marketing Executive at Castle Trust Bank driving digital engagement and promotion for multiple business units. Leading SEO strategies, digital campaigns, and collaboration across teams in a hybrid environment.
Responsibilities
Drive digital engagement and promotion for Savings, Property, and Retail Finance business units
Lead website SEO and manage website improvements and updates
Drive digital engagement and promotional campaigns
Handle performance marketing reporting and content creation across email, web, and social channels
Ensure regulatory compliance and expand targeted email activity
Update marketing materials and collaborate with teams and agencies
Coordinate external events and support graphic design and video production
Requirements
Proven digital marketing skills/experience, including:
SEO and associated optimisation software
Digital engagement and promotion/advertising
WordPress or similar CMS
Google ads and paid search
Salesforce Marketing Cloud or similar CRM
Google Analytics 4
Developing and owning performance marketing reporting
Broad range of marketing experience (ideally from a financial services background)
Experience in writing copy and producing a broad range of marketing collateral for different audiences
Marketing degree and/or other relevant qualifications (Level 4 CIM, digital marketing) would be advantageous
Benefits
Annual performance related bonus based on individual and company performance
Generous contributory pension scheme through Hargreaves Lansdown
Life assurance
25 days annual leave (plus bank holidays on top) with the option to buy/sell up to 5 additional days (terms apply)
Extra day paid annual leave for Volunteering
Healthcare benefits through Equipsme
Free access to TELUS Health EAP to support health and wellbeing
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