Digital Marketing Manager overseeing high - impact digital campaigns for a diverse clientele. Delivering effective campaign strategies while collaborating with cross - functional teams in a hybrid environment.
About the role
- Join 1-800 Contacts as Sr. Digital Marketing in a hybrid role. Drive personalization in e-commerce through innovative campaigns and customer segmentation efforts.
Responsibilities
- In this role, you’ll play a key part in delivering personalized experiences on our web and app storefronts.
- You’ll lead innovative campaigns that test and optimize targeted messaging across channels, boosting retention, acquisition, and cross-sell growth.
- Focus on refining customer segmentation within our Marketing Automation Platform and analyzing performance in tools like Adobe and Tableau to identify insights and guide next steps.
- Approach customer experiences with a constant pursuit of a better way, refining messaging through thoughtful testing and optimization across web and app storefronts.
- Apply analytical and technical skills to troubleshoot issues, interpret data, uncover root causes, and identify opportunities that lead to impactful results.
- Guide timely and accurate execution of projects through creative and development in our project management tool (Jira).
Requirements
- 3+ years of digital marketing experience, preferably in an e-commerce, direct-to-consumer business
- Web/app experience is preferred
- Experience executing and managing a/b or multivariant tests is required; solid understanding of marketing metrics to effectively analyze campaign performance
- Experience with machine learning and reinforcement learning is a plus
- Proficient in Excel; proficiency in Adobe, Tableau or Power BI is a plus
- Experience working in a Customer Data Platform is a plus (Redpoint, Salesforce, Braze, etc.)
- Track record of customer segmentation and developing marketing campaigns that deliver on business KPIs (conversion, revenue, orders, AOS)
- This position requires a hybrid schedule, working 1-2 days in office at our headquarters in Draper, Utah
Benefits
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Digital Marketing Manager at Archetype, responsible for managing digital marketing campaigns and client relationships. Working on paid social strategies across platforms like LinkedIn and Meta.
Junior Online Marketing Manager at PS Marketing GmbH creating and optimizing PPC campaigns and landing pages for various clients. Collaborating with team members to deliver outstanding online marketing solutions.
Digital Marketing Manager at QMH Consulting developing marketing strategies and managing agency collaborations. Focused on digital marketing activities and international project cooperation in Asia.
Digital Marketing & Event Manager planning marketing strategies and networking events for Ubitec GmbH. Developing campaigns and supporting HR in employer branding initiatives.
Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
Digital Marketing & AI Content Intern supporting marketing initiatives at Nations Roof. Focusing on AI - assisted content development and launching the Nations Roof Learning Library.
Digital Marketing Manager at Newton responsible for enhancing corporate digital presence and managing external suppliers. Delivering a comprehensive digital marketing strategy and driving performance across digital channels.
Digital Marketing Specialist planning and executing performance marketing campaigns across multiple channels for Coda, a global commerce growth engine. Collaborating with stakeholders to drive user acquisition and revenue growth.
Digital Marketing Intern supporting growth strategies, content systems, and performance marketing for a high - growth SaaS startup in Berlin. Analyzing data and optimizing marketing performance across channels.