Hybrid Senior Digital Marketer

at Lynx

• Job title: Senior Digital Marketer
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Amsterdam, Netherlands

About the role

• Senior Digital Marketeer increasing brand awareness and engagement at LYNX. Collaborating with cross-functional teams to create and execute innovative media strategies targeted at potential clients.

Responsibilities

• Advise the squad on the optimal media mix—from social to radio, podcasts to print
• Transform ideas into cross-channel media strategies that drive reach, engagement, and leads
• Conduct detailed campaign analyses and turn insights into actionable improvements
• Build and maintain strong relationships with media publishers, platforms, and research partners
• Stay on top of marketing trends and turn them into innovative opportunities for LYNX
• Lead and coordinate multi-channel campaigns including paid social, display, search, native, and content marketing
• Drive traffic and improve conversion rates from top-of-funnel audiences
• Own and manage the marketing calendar—planning, aligning, and delivering campaign activities across teams
• Collaborate with the Creative Brand Specialist and Online Marketeers to ensure seamless execution and consistent customer journeys
• Actively contribute to squad rituals, backlog refinement, and overall strategy

Requirements

• 7+ years of experience in a similar role, preferably within a media agency, publisher, platform, or digital marketing team in tech or finance
• 5+ years of hands-on experience in digital marketing and demand generation, particularly targeting unaware or hard-to-reach audiences
• Strong understanding of the online and offline media and marcom landscape
• Fluency in both Dutch and English (written and spoken)
• Proficiency with Excel, PowerPoint, and campaign & analytics tools
• Experience with international campaigns or eagerness to grow in this area
• Ability to move between strategic thinking and hands-on execution
• Strong business sense and the ability to identify underlying needs in stakeholder requests
• Creative mindset that looks beyond traditional media silos
• Collaborative and comfortable working in agile, cross-functional squads

Benefits

• A monthly salary based on your experience, plus a fixed 13th month and 8% holiday allowance
• A pension plan (8% employer contribution)
• Room and budget to build, trial, fail and learn, part of this is our continuous growth potential and training budget of €2.000 per year
• A really cool office full of skilled colleagues located at the Herengracht in Amsterdam
• Office lunch, beverages & fruits
• Travel allowance, home office equipment
• Epic trips & activities, both with our Amsterdam office and with LYNX international