Customer Success Representative assisting customers with tailored guidance and effective solutions in RV rentals. Engage in team collaboration to ensure high - level customer service at roadsurfer.
About the role
- Senior CRM role driving Buyer retention through newsletters and lifecycle campaigns. Requires strong analytical skills and collaboration with marketing teams in a hybrid environment.
Responsibilities
- Act as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.
- Plan, execute, and optimise newsletters and lifecycle campaigns (email, push, in-app) focused on retention and repeat purchase.
- Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.
- Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.
- Design and execute A/B and multivariate tests to refine content, targeting, and strategy.
- Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.
- Identify and implement opportunities to enhance lifecycle journeys and automation.
- Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.
Requirements
- 4+ years of CRM or email marketing experience in B2C or eCommerce
- Strong analytical mindset; confident using data to optimise campaigns
- Experience in both newsletters and lifecycle/automated campaigns
- Proficient in Power BI or similar tools, and ESP reporting
- Skilled in Marigold Engage+ (Cheetah) or comparable ESPs
- Strong segmentation and personalisation knowledge
- Familiar with HTML for email build and QA
- Excellent project management and organisational skills
- Fluent in English (spoken and written)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Customer Success Representative assisting customers with RV rentals and inquiries. Handling booking management, troubleshooting, and ensuring high - level customer satisfaction.
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