Director of Communications and Engagement at Touchstone Institute, leading communications and marketing strategies. Seeking a seasoned professional for a pivotal period of growth and transformation.
About the role
- Senior Corporate Communications Manager overseeing execution of communications strategy for Tricentis. Responsible for managing relationships with agency partners and supporting customer advocacy programs.
Responsibilities
- Oversee the execution of the global corporate communications strategy in all priority markets, with a particularly strong focus on the U.S. private and public sectors
- Manage the day-to-day relationship with agency partners to drive exceptional program results (coverage, message pull-through and penetration, increasing share of voice against competitors and other key metrics)
- Translate strategy and company messaging into breakthrough storylines, narratives and campaigns that resonate with our target audiences (CIO, CTO and beyond)
- Develop and support the execution of holistic announcement strategies for key program priorities, such as product and partnership launches, thought leadership campaigns, awards, and speaking opportunities
- Support in management of executive comms strategy and execution for key business leaders including the CEO, Chief Product Officer, Chief Digital and Technology Officer, and VP of AI
- Produce and review content materials, including articles, press releases, award and speaking submissions and more, ensuring consistent messaging and tone-of-voice
- Successfully validate and fulfill media opportunities/inquiries, as well as prepare executives for media interactions and interviews
- Support in tracking and measuring PR program results globally and provide recommendations for improvement
- Coordinate with the product and marketing organizations to set goals and objectives that support the overall company’s priorities
- Monitor company, industry and competitive news and develop creative ways to insert Tricentis into conversations through compelling thought leadership and competitive positioning
- Track, analyze and share comprehensive measurements and KPIs that deliver on both short-term and long-term objectives
- Build effective stakeholder relationships to define and align goals, objectives and execution while ensuring strong collaboration and communication
- Maintain and help facilitate Customer Advocacy Program
Requirements
- Bachelor’s degree – preferably in public relations, journalism or related field
- 8+ years’ experience in public relations or corporate communications, either in-house or agency, technology experience a must
- Excellent stakeholder management experience, including C-suite executives
- Ability to work in a fast-paced, cross-functional team setting across time zones as required
- Experience working with companies in pre-IPO or hypergrowth stages, with a strong understanding of the communications demands during rapid scale and market readiness is preferred
- Knowledge of and ability to leverage AI-powered tools to support comms and marketing highly desired
- Strong writing, communications and interpersonal skills
- Proven experience planning and executing successful communications and PR campaigns and programs, pitching and working with a broad range of media outlets, including trade, business press and online communities
- Experience in customer advocacy is a plus
- Ability to build and execute on earned speaking and awards opportunities
- Self-motivated with strong attention to detail and ability to handle multiple projects at one time
- An eye for perfection, with the inclination to ensure that all written materials and efforts reflect excellence and adhere to brand and style guidelines
- A “can do” attitude and enthusiasm to do what is asked to help the team achieve success – no task too large or small!
- Finally, we are looking for someone who can be strategic while also taking a very hands-on approach to get things done
Benefits
- Market competitive salary + success-oriented commission / bonus
- Supportive and engaged leadership team.
- Career path and professional & personal development.
- 401(k) / pension plan, full benefits package available.
- Hybrid work environment.
- Personal and professional development.
- And more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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