Hybrid Senior Business Analyst – Marketing & Messaging Analytics

at Capital One

• Job title: Senior Business Analyst – Marketing & Messaging Analytics
• Job type: Full Time
• Experience level: Senior
• Salary: $99,000 - $124,400 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, McLean, United States

About the role

• Senior Business Analyst applying strategic and analytical skills at Capital One. Focused on Marketing & Messaging Analytics to enhance digital messaging strategies.

Responsibilities

• Serve as a Channel Subject Matter Expert: Develop a comprehensive understanding of our outbound digital messaging platforms and processes, becoming a go-to resource for all things email and the primary performer of monthly monitoring, to inform channel specific strategy and arbitration platform decisions
• Uncover Insights: Dive deep into email delivery and engagement metrics to identify key performance trends and opportunities to drive higher engagement and shape future arbitration strategies
• Ensure Optimal Delivery: Understand impact to performance metrics of inbox experience changes (e.g. Gmail inbox sorting algorithm updates, subscription management tools, AI summarization, etc.). Collaborate with our Enterprise marketers to craft and test innovative solutions that elevate email engagement
• Perform modeling/analytics to assist new product and pricing strategies for various lending products.
• Support direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Help build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go to market strategies
• Involve problem frame-works, develop hypotheses, test and analysis, solution development, scope operational feasibility, lead implementation efforts and develop a monitoring plan
• Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability

Requirements

• Bachelor’s Degree in any quantitative field (Business, Math, Economics, Finance, Statistics, Science, Engineering)
• At least 1 year of experience in analysis
• Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering (Preferred)
• 1+ years of experience in Statistical model building (Preferred)
• 1+ years of experience in market research (Preferred)
• 1+ years of experience in SQL querying (Preferred)
• 2+ years of experience in business analysis (Preferred)
• 1+ years of experience in consulting (Preferred)

Benefits

• Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being