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About the role
- Senior Analyst driving marketing analytics capabilities at Clorox while collaborating with cross-functional teams and providing actionable insights. Empowering measurement and optimization efforts across marketing strategies and tactics.
Responsibilities
- support production of integrated Brand Engagement Optimization Learning Agenda, define and evolve KPIs with internal and external partners
- collaborate with internal stakeholders to ensure integrated marketing measurement is in place and leveraged for continuous improvement towards business goals
- empower internal marketing strategy and operation groups with the necessary tools, skills, and capabilities to drive measurement, insights, and optimization
- drive external partners measurability adoption of our measurement tools ecosystem (e.g. MTA, Ad effectiveness, MMM, et al.)
- support the evolution of holistic insights and optimization through the orchestration of consumer signals across marketing touchpoints (website, CRM, Paid Media, et al.)
- provide integrated performance and human-centered insights to marketing strategies and tactics in support of optimization and future decision making/planning
- communicate with and influence cross-functional business partners, marketing analytics/data scientists, and agencies to propel marketing optimization
- support the development of a consistent and structured marketing testing approach which strives for rapid iteration and real-time optimization of consumer experiences
- closely partner with internal Marketing Analytics Capability Enablement team, Brand Engagement teams, and agency partners to support the design, execute tests, analyze results, and provide recommendations
Requirements
- 2+ years of relevant experience with a Bachelor’s degree in analytics, marketing, economics, or relevant quantitative fields
- 1+ years of relevant experiences with graduate degree
- familiarity with data driven analysis, application, and associated technologies that enable media and digital strategies
- analytical/critical problem-solving skills
- project management skills focusing on results and attention to detail
- planning & organizing and ability to manage multiple projects
- interpersonal and collaborative team skills
- thought leadership abilities
- effective and persuasive communication skills
- technical understanding of tracking capabilities and online metrics, development of KPIs, and experience using various measurement technologies
- experience with data visualization (PowerBI, Tableau, etc.)
- working knowledge of ETL pipelines, cloud platforms (Azure, GCP), and emerging genAI tools
- knowledge of statistical analyses and market research tools (Muti touch attribution, marketing mix models, ANCOVA analysis, panel analytics)
Benefits
- robust health plans
- a market-leading 401(k) program with a company match
- flexible time off benefits (including half-day summer Fridays depending on location)
- inclusive fertility/adoption benefits
- participation in Clorox’s incentive plans
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